How often do you get emails daily? According to the stats, it’s 121 emails per day on average. You probably signed up to hear about the latest offers at your favorite restaurant or receive newsletters from a niche website. Whatever...

Just like every other business in the market today, yours must also cater its products and services to different ideal customers. If there is no one-size-fits-all customer for your business, why should there be a one-size-fits-all marketing approach? While the...

The healthcare industry consists of businesses that manufacture medications and medical equipment. In addition, businesses that offer medical services like hospital management or health insurance also make up a massive chunk of the medical industry. The healthcare industry in the...

Setting up a business can be straightforward. You arrange the funds, build a core team, and take care of all the technicalities. The challenge, however, lies after this basic process. As an enterprise, you need to build a solid customer...

A marketing tactic that delivers an ROI of $40 for every $1 spent is none other than email marketing. No matter what type or scale of business you own, an email list is the most essential element of your marketing...

Running a successful small business is no small feat. To ensure growth, several factors are essential, such as marketing, salesmanship, customer service, shipping and logistics, and financial and accounting acumen. Accounting is one of those functions that almost 60% of...