There’s been a growing demand for tools that help Human Resource (HR) personnel with their responsibilities. And teams from larger corporations aren’t the only ones involved in this. In fact, several Small-to-Medium Enterprises (SMEs) now want to incorporate automation into...

You may be wondering if having a marketing director is necessary for your small business. There is no question that a strong marketing strategy is essential for any small business. However, many small businesses don’t have the money to hire...

Data append is a process that allows you to merge your customer or prospect list with additional information from other sources. Data append can be a valuable tool for enhancing your marketing efforts. By adding additional information about your customers...

Marketing automation is a strategy for improving your marketing processes by using technology to automate repetitive tasks so you can save time while also providing better customer experiences. By automating these routine tasks you are saving significant amounts of time...

The manufacturing industry has been through many changes throughout the years and it’s sure to go through several more. As you’ve probably heard, manufacturing is “the backbone of most local economies and the global economy.” This means that if manufacturing...

Any company that has a virtual team working remotely is in for an interesting and demanding challenge. Human Resources departments can play a key role in making this work better, quicker and easier. As the saying goes, the right tool...

Business leaders who are witnessing profound upheaval in their businesses as a result of the COVID-19 crisis may find it very hard to comprehend what is happening until the smoke clears. In the past five years, the HR technology landscape...

Marketing strategies that worked even just a couple of years ago are rapidly losing their effectiveness, rendering them obsolete. With rapid global changes in technology, demographics, economic shifts, shifting consumer behavior – the list goes on – marketers need to...

The Internet of Things (IoT) has firmly established itself in our daily lives, ensuring that the internet is always present around us in some manner. This technology, when managed appropriately, can be extremely helpful to both the producer and the...

One of the most important parts of an organization is Human Resource Management. It is the backbone of any company, as it provides employees with what they need and helps them grow in their work environment. Traditional HR management has...