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Direct Mail Marketing is Not Dead Yet
By Clara Lincy | Blog | 0 Comments
In the digital age, traditional practices like sending a postcard, brochures, and letters are fading away. These days, direct mail marketing is slowly getting replaced with digital marketing. However, against the popular belief that in the age of the internet, direct mails are vanishing, then let us inform that you have mistaken. There is no […]
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5 Best B2B Lead Generation Strategies for 2019
By Clara Lincy | Blog | 0 Comments
A lead is what we understand is a potential client who shows their interest in a brand’s product or services. Quality lead generation is the backbone of a powerful B2B marketing strategy that helps brands establish a strong sales pipeline going forward the customer journey towards making a purchase. However, the process of generating leads […]
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6 B2B Telemarketing Tips for Successful Appointment Setting
By Clara Lincy | Blog | 0 Comments
Any business relationship starts with customer engagement. One such tool for connecting and interacting with the prospect is telemarketing in which salesperson pitches their company products and services to clients through phone calls or over face-to-face business meeting for which setting a prior appointment is required. Now, convincing prospects to take up calls and that […]
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7 Event Marketing Strategies to Boost Participation and Attendance
By Clara Lincy | Blog | 0 Comments
Event marketing is a direct approach from the brand to interact with the customers. It is a themed exhibit or display of promotional campaigns elaborating on the many benefits and aspects of a product or service. Such business events are organized by brands to be able to deal and communicate with clients directly, rather than […]
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Why Outsource Data Cleansing Services? – Top 3 Benefits to Know
By Clara Lincy | Blog | 0 Comments
Customer data, including their contacts, purchase history, preferences, and all other details are crucial for a business. Keeping a record of potential leads for future reference and immediate use is equally a priority. There is no doubt that in today’s data-driven world, data is a valuable asset for businesses, especially for their marketing campaigns. However, […]
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B2B Marketing Challenges – Predict to Move Past and Outgrow Business
By Clara Lincy | Blog | 0 Comments
Over the last decade, B2B marketing has drastically transformed, making way for digital marketing tools and channels replacing traditional methods. Today marketers prefer sending email marketing campaigns to their targeted customers rather than waiting in queue to get an appointment. Even social media communications are very much in trend, especially on platforms like LinkedIn. Moreover, […]
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7 Marketing Lessons B2B Marketers Can Learn from Cricket World Cup
By Clara Lincy | Blog | 0 Comments
Marketing is a vast field with lots of potentialities and things to learn and improve. A strategy that is successful today may be replaced by some other. As marketers often struggle to come up with marketing strategies that can show them the light of success, big events like the cricket world cup have many marketing [...] Read More
10 Steps to Manage and Create a Comprehensive View of Business Data
By Clara Lincy | Blog | 0 Comments
The importance of data for an enterprise is immense in today’s data-driven world. From delivering satisfactory customer service to gaining a competitive edge, enterprises need to have quick access to real-time data. However, getting relevant information for use is not as easy as it may sound. With scattered and unstructured data, companies struggle to manage […]
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Top 8 Branding Tips Using Guerrilla Marketing Strategy
By Clara Lincy | Blog | 0 Comments
When we hear the word ‘guerrilla,’ the very thought that comes in mind is of warfare tactics that armed civilians use. However, in the field of marketing, the guerrilla term relates to a marketing or advertisement strategy that uses unconventional ways to create brand awareness. The primary motive behind this strategy is to take the […]
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4 Potential Areas of AI Application in B2B Marketing
By Clara Lincy | Blog | 0 Comments
Technology has always been the backbone for businesses. From creating new opportunities to improving efficiency, technological advancements have helped businesses both B2B and B2C alike. Today, Artificial Intelligence (AI) is one such technology that’s creating a lot of buzz in the digital world. As digital marketing is gaining momentum and has doubled its worth over [...] Read More