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Business Mailing Lists: Learn the Importance and Earn the Benefits

By Clara Lincy | Blog | 0 Comments

A business mailing list is a storehouse of information. Businesses use mailing lists to send promotional offers, newsletter, and marketing campaigns to prospects. A mailing list consists of the email addresses of a customer along with their other details like name, and more. All these information are used by marketers and sales representatives to send […]

Lead Management: 4 Reasons where It Won’t Work

By Clara Lincy | Blog | 0 Comments

Lead management is an essential process in an organization. It needs the right monitoring and streamlined approach, so that, only the qualified lead gets added into the database. As organizations struggle to increase revenue and sales, lead management has a crucial role in bringing positive growth in an organization. In the current scenario, a marketer […]

Direct Mail Marketing is Not Dead Yet

By Clara Lincy | Blog | 0 Comments

In the digital age, traditional practices like sending a postcard, brochures, and letters are fading away. These days, direct mail marketing is slowly getting replaced with digital marketing. However, against the popular belief that in the age of the internet, direct mails are vanishing, then let us inform that you have mistaken. There is no […]

5 Best B2B Lead Generation Strategies for 2019

By Clara Lincy | Blog | 0 Comments

A lead is what we understand is a potential client who shows their interest in a brand’s product or services. Quality lead generation is the backbone of a powerful B2B marketing strategy that helps brands establish a strong sales pipeline going forward the customer journey towards making a purchase. However, the process of generating leads […]

6 B2B Telemarketing Tips for Successful Appointment Setting

By Clara Lincy | Blog | 0 Comments

Any business relationship starts with customer engagement. One such tool for connecting and interacting with the prospect is telemarketing in which salesperson pitches their company products and services to clients through phone calls or over face-to-face business meeting for which setting a prior appointment is required. Now, convincing prospects to take up calls and that […]

7 Event Marketing Strategies to Boost Participation and Attendance

By Clara Lincy | Blog | 0 Comments

Event marketing is a direct approach from the brand to interact with the customers. It is a themed exhibit or display of promotional campaigns elaborating on the many benefits and aspects of a product or service. Such business events are organized by brands to be able to deal and communicate with clients directly, rather than […]

Why Outsource Data Cleansing Services? – Top 3 Benefits to Know

By Clara Lincy | Blog | 0 Comments

Customer data, including their contacts, purchase history, preferences, and all other details are crucial for a business. Keeping a record of potential leads for future reference and immediate use is equally a priority. There is no doubt that in today’s data-driven world, data is a valuable asset for businesses, especially for their marketing campaigns. However, […]

B2B Marketing Challenges – Predict to Move Past and Outgrow Business

By Clara Lincy | Blog | 0 Comments

Over the last decade, B2B marketing has drastically transformed, making way for digital marketing tools and channels replacing traditional methods. Today marketers prefer sending email marketing campaigns to their targeted customers rather than waiting in queue to get an appointment. Even social media communications are very much in trend, especially on platforms like LinkedIn. Moreover, […]

7 Marketing Lessons B2B Marketers Can Learn from Cricket World Cup

By Clara Lincy | Blog | 0 Comments

10 Steps to Manage and Create a Comprehensive View of Business Data

By Clara Lincy | Blog | 0 Comments

The importance of data for an enterprise is immense in today’s data-driven world. From delivering satisfactory customer service to gaining a competitive edge, enterprises need to have quick access to real-time data. However, getting relevant information for use is not as easy as it may sound. With scattered and unstructured data, companies struggle to manage […]