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Data append is a process that allows you to merge your customer or prospect list with additional information from other sources. Data append can be a valuable tool for enhancing your marketing efforts. By adding additional information about your customers and prospects, you can improve your targeting abilities and achieve better results with your campaigns. […]
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Any company that has a virtual team working remotely is in for an interesting and demanding challenge. Human Resources departments can play a key role in making this work better, quicker and easier. As the saying goes, the right tool makes the Human resources list of jobs done with a huge difference. Main technologies that […]
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Marketing strategies that worked even just a couple of years ago are rapidly losing their effectiveness, rendering them obsolete. With rapid global changes in technology, demographics, economic shifts, shifting consumer behavior – the list goes on – marketers need to adopt new strategies for survival. According to BigCommerce, B2B sales increased by 25% in 2018 […]
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One of the most important parts of an organization is Human Resource Management. It is the backbone of any company, as it provides employees with what they need and helps them grow in their work environment. Traditional HR management has been around for decades, but this type of management has begun to show its flaws […]
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Salesforce is a highly popular and leading CRM software company that caters to various industries and helps in increasing sales productivity. Salesforce develops one of the most reliable Customer Relationship Management (CRM) that is different from the other traditional CRMs because it focuses on the sales methodology as it helps the sales teams as well […]
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One of the key B2B marketing strategies in the digital world is marketing automation. A lot of tasks which involve repetitive handling on the part of marketing personnel can be efficiently taken care of through marketing automation. In addition to that, it can also tackle a lot of problem areas in marketing which are beyond […]
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Digitalization Like every other industry and human activity across the globe, even travel and tourism industry have been changed with the advent of digitalization. The ways in which these two sectors have been altered by digitalization are diverse and manifold. Digital transformation of the travel and tourism industry has drastically cut down the need for […]
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Lawyers and law firms are dependent on an enormous amount of data. It could be about the government statutes, details of all the various laws in place, information about the practice of law and client data. Comparatively, lawyers and professionals in the law business have been rather slow in adopting and adapting to the method […]
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Accounting Firms The main services provided by public accounting firms are the preparation, review, and auditing of financial statements, tax work, and consulting and advice on accounting systems, M&A (Mergers and Acquisitions), and capital raising. Accounting firms offer a myriad of services that help business owners stay financially organized, tax compliant and that help prepare […]
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“I want to do a business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo Two of the tools integral to digital marketing strategies are Email marketing and Social Media marketing. Email is a tried-and-tested communication method which has been around for the past few decades while social […]
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