List Solutions
SAP Users List targets the decision Makers that use SAP application in an organization. We provide hundreds of companies using SAP as well as the Fortune 500 and Fortune 1000 companies with key Management contacts. This data is great for Consulting, Services, Upgrades, etc and can be used for Direct Mail, Telemarketing and Email Campaigns.
It takes a lot more than simple search marketing to drive successful AdWords campaign. It takes innovation and ground-breaking strategies.
But where are you to find those tidbits of marketing wisdom that can help you step out of line and get noticed? Are you sick of reading every generic how-to guide on the web in the hope that it’ll reveal a gem of insight known only to your and a select few?
Well, here I’ll list out some of the more obscure techniques used by a few very successful PPC marketers.
Today’s consumers are flooded with marketing mail on a fairly regular basis. And most recipients tend to hit the ‘spam’ button purely because it’s the easier, quicker option. However, if you tend to rely heavily on email marketing, you’ll know that your sender reputation is paramount to achieving strong delivery rates.
Don’t fret too much, though. Because there is a solution and it’s called an email feedback loop.
WHAT is an email feedback loop?
Essentially, a feedback loop is a system wherein an ISP notifies you every time a recipient has marked your email as spam. It usually is in the form of an email message that also requests you to remove the recipients email address from your mailing database. Note that spam traps can also trigger feedback from an ISP.
If you’ve been planning a hardcore, full-time SEO effort, here are a few things you should keep in mind.
While SEO may seem like the ideal solution to your inbound marketing problems, but given the extreme competition out there, it won’t accomplish a lot without,
- Good writing
- Consistent content creation
- An engaging brand
- Creative design
- A damn good product
If you don’t have all of these critical components backing you up, your SEO efforts are going to pan out at some point and you’ll find yourself on a plateau that stretches right to the horizon.
However, if you’ve got a halfway decent marketing team that can deliver the aforementioned positives, here’s a peek at what SEO can do for you (and what it can’t).
With the introduction of scores of relatively cheap Android devices, the smart phone market is seeing massive growth all over the world. But .mobi is still the only top-level domain for mobile devices. That alone should be enough to convince you to acquire a .mobi TLD for your mobile website. However, if you still need a little prodding, feel free to read on.
You get white listed – It takes a lot to create a mobile site that’s both functional and attractive. And you most certainly don’t want to squander those resources by having your site render improperly. With a .mobi site, network-level transcoders automatically white list your site, ensuring that it renders the way you designed it to.
Your SEO rankings go up – Internet zone files allow you to register a separate entry for .mobi domain names. That means your mobile site gets crawled much faster and consequently will rank higher on SERPs, which is ALWAYS a good thing.
You have industry support – Some of the largest and most influential web entities are behind the creation and proliferation of the .mobi TLD. These include Google, Microsoft, Nokia, Samsung, Ericsson, Vodafone and T-Mobile to name a few. When you register a .mobi name, you gain an infrastructural base supported by the leading players on the web.
You invest in standardization – .mobi is a trustmark that has been developed solely to create a standardized and enhanced user experience as far as mobile internet is concerned. The .mobi tag is also perhaps the easiest way to differentiate between a regular website and a site that is created solely for the mobile user. This gives users the freedom to visit your mobile site (for quick and easy service) or your main company website (for harder to access but more extensive information) and can work wonders for your traffic in-flow.
So you’ve created your Facebook page, a Twitter account, and possibly a LinkedIn account too. Yay for you!
Now what?
Most entrepreneurs have no idea how to use social media as a marketing tool and that’s a real shame because it can work wonders for your start-up. The objective that drives social media marketing is positive word-of-mouth. You need to engage with users and keep them satisfied and interested in what you have to say. That means listening to them and responding effectively.
Here are a few tips to keep you on top of YOUR social media game.
Set Goals - Figure out what you’d like to achieve with your social media marketing campaign. Are you looking to drive more traffic to your website? Increase brand awareness? Network with other businesses? Whatever your plans are, don’t just build up a profile without first creating a result-oriented strategy.
Where Do You Need To Be? – It doesn’t make sense to aggressively build a brand on every social network in the world. Instead of wasting your time and resources on 7-8 different networks, focus on where you’re likely to achieve your business goals. If your business in intensely consumer-oriented, you’ll want to maximize your presence on networks like Facebook and Twitter. On the other hand, if you operate on a B2B basis, sites like LinkedIn or Biznik should fit the bill.
Connect With Your Customers – It’s fairly redundant to sell your offering on a social media site. Instead, address complaints, give out teasers and company information, and deliver value with every response you generate. But above all, maintain an upbeat, conversational tone. A social network is a space where you can let customers get under your skin and see the personality behind all those inspired sales pitches and great products. Make sure it’s a winning one.
Virality Takes Research - Don’t assume that every smart piece of marketing you upload will generate an enormous number of hits. If you want to go viral, you’re going to have to invest in tons of research, identify the right trends and release your posts with spectacular timing. And again, when it come to being viral, make sure it has a positive effect on the brand. You don’t want your brand plastered all over the internet for all the wrong reasons.
Feel like you aren’t really drawing in as many customers as you should be? The following tips and tidbits will add value to your offering, increase your brand visibility and grow your customer base!
Coupons, Discounts & Offers!
Everybody loves getting stuff for free. Especially stuff that, they’ll actually use. So remember, if you’re going to offer free coupons, make sure they’re highly relevant to your target market. Targeting geriatrics with discounts on tech products isn’t going to generate the right kind of results.
Demos & Free Trials!
If you offer a product, consider giving out free trials or demonstrations. There’s nothing like giving prospects a taste of what you have to offer, before whipping it out of reach again. With a little luck, they’ll love it so much that a stream of purchases will swiftly follow.
Loyalty Programs & VIP Clubs!
Give your regulars rewards for staying regular. If you’re into online retail, you could offer free shipping for all their purchases, or start up a reward point system to help them spend more without succumbing to purchase anxiety. The idea is to make them feel exclusive and cared for.
Information & Expertise!
Everybody wants to buy their products from ‘the experts’. So, become an authority in your field by regularly disseminating information through various portals. With the communication revolution in full swing there are more outlets than ever to do this. For example, if you sell beauty products you might want to hold a webinar on grooming and skin care. You can also create articles, blog posts, white papers, newsletters, market reports, pamphlets and a massive range of marketing collateral to help improve brand image.
You could employ anything from websites and QR codes to brochures and podcasts, but make sure the information you put across is accurate and relevant to your product. That way you’ll create an even stronger association between your field and your brand.
Webinars, Seminars & Forums!
Hold all of these on a regular basis and invite people to attend them. Besides being a great environment to receive feedback, answer questions and pick up new ideas, they also hold a lot of potential for branding. Plus, if you’re even modestly successful, you can bank on eventual media coverage to keep you floating in publicity.
Extra Goodies!
Add a little surprise to each purchase. Send them a free personalized keychain, a small collectibles or a piece of brand merchandise. Surprises goodies can go a long, long way in developing your brand image, as can superlative customer service.
With all of these on your plate, you’re going to have a lot of hard work in store for you. But with the right kind of targeting, some testing and a little effort, you’ll soon have more business that you can handle!
Dec 11
9
B2B and CRM: Together 4 Ever
What is B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service.
Four components of the “CRM Value Chain” to craft a practical, tangible CRM plan for your B2B sales team to follow are:
Marketing Management. Deciding who you are. This is your company’s marketing nerve center, where all core decisions are made about the customers and the brand. “The functions of marketing management [include] product features, packaging, and value propositions”.
Outbound Management. Telling the world who you are. “The outbound function should entail communications (TV, radio, email, etc.); experiences (product [and] service); and influentials (the media … bloggers … etc.)”
Customer-Focused Branding. Targeting individuals. I can’t emphasize enough how important it is to think of the B2B brand as the collective set of attitudes and perceptions latent in the individuals inside the decision-making units at your firm’s customers.
Inbound Listening. Hearing what they’re saying about you. There are five primary elements of listening: sampling (tracking studies), chatter (Web or otherwise), engagement (two-way conversations), purchases (buying behavior) and loyalty.
Posted in Marketing email marketing by .
“People have limited attention to spare,” writes Mark Brownlow at Email Marketing Reports. “They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something they want and expect.” There are, however, a number of barriers that stand between your email campaigns and your subscribers’ all-important attention.
To help you remove attention barriers from your email campaigns, these are some advice:
Create an immediate impression of value. Avoid a standard “You’ve been subscribed” message on your confirmation page. Instead, fuel anticipation by touting an exclusive, email-only discount that will arrive shortly. You might even include a sample screenshot of the offer so subscribers will know what to look for.
Don’t allow long periods to lapse between messages. If you send less than one email per month, you risk greater problems than losing a subscriber’s rapt attention. Once the gap between emails grows to a few months, people will start forgetting they even signed up. “Your problem moves beyond one of recognition to permission issues.”
Send email when your customers are most likely to read it. While there isn’t a hard-and-fast rule for sending an email, notes Brownlow, there might very well be a right day and time to send your email. Continual testing will reveal when that is.
Avoid trust-destroying tricks. Misleading subject lines may boost open rates in the short term. But in the long term, you teach your subscribers to delete your messages without reading them—or even to unsubscribe.
Posted in email marketing by .
In the world of online business, Conversions are King. The number of sales, leads, and members are critical to the success of a business. This is true of offline and online businesses. So it follows that increasing your conversion rate is very important for every small business with a web presence. Here are three ways you can start increasing your website’s conversion rate today.
Prioritize rapid response. If you call a lead within 5 minutes—rather than letting 30 minutes elapse—you increase by 100% the chances of getting through. Further, being the first business to make contact boosts conversion odds by 238%. In this time-sensitive environment, you should avoid reliance on potentially sluggish CRM systems. In the several hours or full business day it may take your CRM system to route incoming lead information to you, your competition may have already contacted and closed the sale.
Be available anywhere, anytime. Make a point of responding immediately if an inbound lead appears during weekends or after hours. Studies have found non-business hours represent a valuable, but neglected, opportunity to connect with potential customers before anyone else.
Remain consistently persistent. “A Leads360 report found that 35% of leads are reached on the first call and up to 72% are reached with the second call”, “but 48% of leads never get a second call.” In other words, be sure you’re making that second call.
When it comes to converting inbound leads, time is of the essence. Get there first. And if you don’t, keep trying.
Posted in email marketing by .
For many businesses, e-mail proves to be one of the most convenient ways to communicate. While it might lack the more personal approach of face-to-face conversation or a phone call, no one can deny its efficiency and speed to convey messages. However, I still observe a lot of people who tend to stray into the common pitfalls of using e-mail. We’ve pointed out some common but serious ones.
Using unprofessional email addresses
If you want to be taken seriously, better use an address that uses your own name. Casual e-mail addresses just scream immature and childish.
The vague subject line
And yet another issue that plagues most e-mail writers nowadays is the use of vague subject lines. “Hi” is probably one of the most common lines that most spam filters automatically filter them out.
Not using BCC
This is pretty typical for those welcome spam messages for friends. Mass sending e-mails? People need some privacy too, you know. If you plan to send it out to a lot of people use the BCC for those who would wish some e-mail privacy. Besides, that’s how spammers often get their next victims.
Sending to the wrong person
Be sure to double-check the To line to make sure that you’re sending e-mail only to your intended recipients.
Not using standard language
Avoid using 1337 or text language. Be sure to follow standard grammar and the principles of good writing. Carry a professional tone too. E-mail might be an alternative form of communication but that doesn’t make it right to be overly casual. Proofread before clicking that send button.
Overloading attachments
Depending on where people are located, there are still some who are connected to the web using dial-up speeds. So avoid chunking megabytes of attachments.
Posted in email marketing by .
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