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7 Ways to Improve Customer Engagement with Geo-Targeting

By Clara Lincy | Articles | 0 Comments

Location is an essential ‎element that helps marketers in targeting an ad campaign. No matter which area you have your ideal customers, location-based campaigns can help you reach and approach them accordingly. Be it any country, or city, geo-targeting enables you to reach the audience who can give you more business. Geo-targeting is an internet […]

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5 Reasons to Say ‘Yes’ to Marketing Automation

By Clara Lincy | Articles | 0 Comments

Marketing has undergone a massive transformation. Now it is no longer just about promoting your products. Today in this competitive landscape, to stay at par marketers need to embrace technology and make the best use of it. From digitalization to social networking, technology ushered marketers with opportunities to excel and grow. Marketing automation is one […]

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7 Practices to Follow for Building a Great Brand Reputation

By Clara Lincy | Articles | 0 Comments

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos The first thing that a consumer looks for about a brand is its reputation. What have you done to build that reputation that will encourage more people to trust you with their needs? Well! You might have […]

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10 Steps to Get Started With Your Social Media Strategy in 2018

By Clara Lincy | Articles | 0 Comments

In the recent past, social media channels have undergone a massive transformation in the field of marketing. It’s no longer just about existence that marketers use social media for. Today, social platforms serve many purposes, helping brands to get much-needed attention and recognition. Businesses need to focus more on building powerful social media strategies to […]

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How to Boost Email Open Rate-13 Ways Marketers Can Do It the Smart Way

By Clara Lincy | Articles | 0 Comments

Are you thinking about how to get more audience open your email? Well! That’s a prevailing thought most of the email marketers have, and it’s quite apparent also. Other metrics such as click-through rate, response rate, etc. rely on the open rate. If people don’t open your emails, then there is no question of any […]

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Top 5 Reasons Why CRM is a Great Marketing Tool

By Clara Lincy | Articles | 0 Comments

Maintaining a healthy relationship with customers is indeed a crucial part of any business. The better a company can manage the relationships it has with its customers the more are its chances of being successful. Now, the question arises how to build this relationship? Well! We have the answer. As a business owner, you need […]

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Podcasts – 5 Useful Tips to Make B2B Marketers Pro At It

By Clara Lincy | Articles | 0 Comments

Today, people especially business executives rarely have time to go through the long textual content. They are busy bees looking for different ways to consume content. Even the storytelling medium is changing, and so is the popularity of podcasts among businesses. With increasing investments pouring in, marketers are keen to make use of podcasts to […]

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Buying a B2B Email List? Here’re the 6 Rules to Follow

By Clara Lincy | Articles | 0 Comments

Finding the right data for supporting your marketing campaigns is not an easy task. Moreover, the list requirements vary from business to business. What may suit for brand A may not fit into the strategies of brand B. Hence, identifying the right database that will match your customer profile becomes a challenging job for the […]

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5 Ways to Grow Email List for Your Small Business

By Clara Lincy | Articles | 0 Comments

Email marketing alone can generate more revenue than the combined effort of social media and other marketing channels. That is why half of the population is using email for communication, and the number is expected to grow by 2020. Especially in the B2B sphere, marketers consider email as the most effective channel that allows them […]

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Are you GDPR Ready? – 5 Tips to Help Businesses Get Started with GDPR Preparations

By Clara Lincy | Articles | 0 Comments

With the intervention of technology and of course the internet, there is not a single day in our life that we can imagine without any online activity. From banking to shopping and business communication to personal interaction, everything happens online. And in the process, we end up sharing personal details like email address, phone number, […]

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