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History of Email : A Look Back Into When Did Email Start

By Clara Lincy | Articles | 0 Comments

With over 3.9 billion active users and over 5.6 billion email accounts, email is the undefeated champion of internet communication till date. Thanks to its wider reach and effectiveness, email has become an integral part of life today. From personal interactions to commercial communications, everything is done via emails, even in the age of social […]

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Effects of Social Media Marketing

By Clara Lincy | Articles | 0 Comments

Social media marketing has become one of the top channels for communicating with a B2B customer. With internet penetrating fast in different parts of the world, there has also been huge increase in social media users. As per a research report, the number of worldwide internet users is 4.388 billion, and active social media users […]

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5 Best Practices to Build an Effective B2B Sales Strategy

By Clara Lincy | Articles | 0 Comments

Without the right strategy, Business-to-business (B2B) sales can be hard and challenging. Not only the competition is fierce, but lengthy sales cycle and difficulty in the lead generation all also add up to the woes of your marketing and especially the sales team. The only way to survive and evolve in the B2B space is […]

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4 Emerging B2B Tech Changes To Look For

By Clara Lincy | Articles | 0 Comments

B2B e-commerce has been growing rapidly across the world and bringing drastic changes in the consumer’s behavior. By just staying online is not enough, one has to deliver relevant and user-friendly e-commerce experience to the customers. As B2B buying involves the bulk purchase of high value, there has to be accurate segregation of the customers […]

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Choosing The Perfect Mailing List Vendor – 10 Great Tips

By Clara Lincy | Articles | 0 Comments

There is no such thing as a perfect mailing list, but the mailing list which completely matches the requirements of your organization can be termed as the suitable mailing list for your marketing campaign. As of now, you must be aware that if the solution does not reach your prospect at the right time, then […]

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Our Top Email Marketing Trends To Grow Your Business

By Clara Lincy | Articles | 0 Comments

Email marketing is one of the successful marketing processes giving high sales to the organization over the years, and with the introduction of new trends and practices, it will bring a fresh perspective to this process. Marketers have to adopt the latest practices to revamp the complete process, as without that, one might get outsmarted […]

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How to Develop a Successful Cross-Channel Marketing Strategy

By Clara Lincy | Articles | 0 Comments

A cross-channel marketing strategy is crucial for the growth of an organization. With increased consumer interaction and rapid technological growth, consumers are getting more connected than ever before. They check their emails, social networking sites regularly giving a tough time to the brands across the world, to cut through the noise and reach the right […]

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7 Simple Tips To Acquire & Retain B2B Subscribers

By Clara Lincy | Articles | 0 Comments

As a marketer, your goal is to increase the number of subscribers, but you should also know the tactics to retain them. There are instances of customer losing interest in a brand when there is no effective communication with them. Check out 7 best tips to acquire and maintain the subscribers: Website sign-ups: Customers who […]

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5 Metrics That Define Content Marketing Effectiveness

By Clara Lincy | Articles | 0 Comments

Content marketing is an integral part of the marketing strategy. Customers usually get attracted to unique content as they find it interesting. As a content marketer, your job is not only to promote the content, but also to check how it is performing. There are specific metrics which helps in measuring the quality of the […]

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8 Reasons Why Email Marketing Works Better

By Clara Lincy | Articles | 0 Comments

 

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