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8 Interesting Facts About Thanksgiving That You Might Not Have Known

By Clara Lincy | Articles | 0 Comments

There are various perspectives, myths, and stories revolving around the origin of Thanksgiving and how it came into being. According to traditions and popular belief, we all know that Thanksgiving that marks the season of the good harvest was first celebrated in the year 1621. The legend says that the first celebration happened when the […]

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How to help SMBs overcome the fear of choosing a wrong marketing solution provider?

By Clara Lincy | Articles | 0 Comments

An average Small and Medium-sized business (SMB) deals with 24 monthly calls from marketers interested in selling their inventories. It has stepped up the challenge for most SMBs while choosing the right providers. With the incessant competition, it’s easy to miss marketing suppliers most favorable for the business. In a survey conducted by Local Search […]

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8 Battle Proven Tips for A Successful Email Campaign

By Clara Lincy | Articles | 0 Comments

No doubt that email marketing is an excellent tool for marketers wanting the right exposure. However, when it comes to its implementation, it is not at all easy. In a world where more than half of the population uses email accounts, reaching out to the customer to leave an impact all the way through the […]

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Amalgamation of Content and Email Marketing for Successfully Building a Digital Reputation

By Clara Lincy | Articles | 0 Comments

Unarguably, email marketing is an ideal apparatus for driving conversions through lead generation. Perhaps, hard core email marketers vouch for its extreme effectiveness in bumping the ROI (Return on Investment) compared to other lead generation channels. Content is the cornerstone of email marketing. High-quality content is pivotal in leading prospects to engage with CTA (Call-to-Action). […]

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6 Tips to Help You Get Started with Permission Marketing Today

By Clara Lincy | Articles | 0 Comments

Are you campaigns failing to engage with your targeted audience? Do you get irrelevant or cold responses from your marketing efforts? If that is so, then you need to cross check your strategy. Often, such failures result when a particular campaign sent to a group of customers doesn’t address their concern or when you just […]

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7 Ways to Improve Customer Engagement with Geo-Targeting

By Clara Lincy | Articles | 0 Comments

Location is an essential ‎element that helps marketers in targeting an ad campaign. No matter which area you have your ideal customers, location-based campaigns can help you reach and approach them accordingly. Be it any country, or city, geo-targeting enables you to reach the audience who can give you more business. Geo-targeting is an internet […]

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5 Reasons to Say ‘Yes’ to Marketing Automation

By Clara Lincy | Articles | 0 Comments

Marketing has undergone a massive transformation. Now it is no longer just about promoting your products. Today in this competitive landscape, to stay at par marketers need to embrace technology and make the best use of it. From digitalization to social networking, technology ushered marketers with opportunities to excel and grow. Marketing automation is one […]

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7 Practices to Follow for Building a Great Brand Reputation

By Clara Lincy | Articles | 0 Comments

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos The first thing that a consumer looks for about a brand is its reputation. What have you done to build that reputation that will encourage more people to trust you with their needs? Well! You might have […]

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10 Steps to Get Started With Your Social Media Strategy in 2018

By Clara Lincy | Articles | 0 Comments

In the recent past, social media channels have undergone a massive transformation in the field of marketing. It’s no longer just about existence that marketers use social media for. Today, social platforms serve many purposes, helping brands to get much-needed attention and recognition. Businesses need to focus more on building powerful social media strategies to […]

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How to Boost Email Open Rate-13 Ways Marketers Can Do It the Smart Way

By Clara Lincy | Articles | 0 Comments

Are you thinking about how to get more audience open your email? Well! That’s a prevailing thought most of the email marketers have, and it’s quite apparent also. Other metrics such as click-through rate, response rate, etc. rely on the open rate. If people don’t open your emails, then there is no question of any […]

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