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6 Plan of Action to Prepare Small Business for Memorial Day Weekend

By Clara Lincy | Articles | 0 Comments

Memorial Day is a special day, which is marked to commemorate the soldiers who lost their lives while serving the nation. As the weekend stretches for more than one day, there are ample opportunities for small businessess to cash in, and generate good revenue for the organization. One can gain some handsome profits by strategizing [...] Read More
5 Reasons Why Emotional Storytelling Strategy Works in B2B Marketing

By Clara Lincy | Articles | 0 Comments

The B2B industry is more into corporate selling where the customers are company executives, decision-makers and top officials. As a result, the common perception that prevails is that emotional marketing doesn’t work in the field. However, the truth is completely different from the thought. In fact, B2B clients too look forward to emotionally bond with […]

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B2B Marketing is Evolving – 5 Ways to Revamp Your Boring Strategy

By Clara Lincy | Articles | 0 Comments

Today, getting customer’s attention in a crowded inbox isn’t easy at all. While B2C companies are aggressively competing through innovative marketing practices, B2B companies are somehow struggling to leave a mark. For so long, B2B brands have always tried to play safe with their simple and professional messages. However, the tactics work no longer in […]

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6 Reasons Why Email Personalization & List Segmentation Matters

By Clara Lincy | Articles | 0 Comments

Today’s customers are well-informed about the changing market trends and are particular about what they want. Hence, now brands need to be more refined and targeted in their approach. Sending generic emails to all is not going to work. Instead, marketers need to create personalized and relevant messages for their audience. As a result, personalized […]

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Five Easy Steps To Keep Your B2B Contact Database Clean And Effective

By Clara Lincy | Articles | 0 Comments

Data is an integral part of any business. The philosophy of old is gold doesn’t seem fit in the context of data. The older your database gets, the lesser are your chances to fetch positive results using it. As data grows old, it becomes obsolete, irrelevant and useless. Be it contact details of prospects or […]

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8 Interesting Facts About Thanksgiving That You Might Not Have Known

By Clara Lincy | Articles | 0 Comments

There are various perspectives, myths, and stories revolving around the origin of Thanksgiving and how it came into being. According to traditions and popular belief, we all know that Thanksgiving that marks the season of the good harvest was first celebrated in the year 1621. The legend says that the first celebration happened when the […]

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How to help SMBs overcome the fear of choosing a wrong marketing solution provider?

By Clara Lincy | Articles | 0 Comments

An average Small and Medium-sized business (SMB) deals with 24 monthly calls from marketers interested in selling their inventories. It has stepped up the challenge for most SMBs while choosing the right providers. With the incessant competition, it’s easy to miss marketing suppliers most favorable for the business. In a survey conducted by Local Search […]

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8 Battle Proven Tips for A Successful Email Campaign

By Clara Lincy | Articles | 0 Comments

No doubt that email marketing is an excellent tool for marketers wanting the right exposure. However, when it comes to its implementation, it is not at all easy. In a world where more than half of the population uses email accounts, reaching out to the customer to leave an impact all the way through the […]

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Amalgamation of Content and Email Marketing for Successfully Building a Digital Reputation

By Clara Lincy | Articles | 0 Comments

Unarguably, email marketing is an ideal apparatus for driving conversions through lead generation. Perhaps, hard core email marketers vouch for its extreme effectiveness in bumping the ROI (Return on Investment) compared to other lead generation channels. Content is the cornerstone of email marketing. High-quality content is pivotal in leading prospects to engage with CTA (Call-to-Action). […]

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6 Tips to Help You Get Started with Permission Marketing Today

By Angelina Smith | Articles | 0 Comments

Are you campaigns failing to engage with your targeted audience? Do you get irrelevant or cold responses from your marketing efforts? If that is so, then you need to cross check your strategy. Often, such failures result when a particular campaign sent to a group of customers doesn’t address their concern or when you just […]

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