Top 5 Reasons Why CRM is a Great Marketing Tool - eSalesData      

Top 5 Reasons Why CRM is a Great Marketing Tool

CRM is a great marketing tool

By Clara Lincy | Articles | June 20, 2018

Maintaining a healthy relationship with customers is indeed a crucial part of any business. The better a company can manage the relationships it has with its customers the more are its chances of being successful.

Now, the question arises how to build this relationship? Well! We have the answer. As a business owner, you need leverage strategies that help you in understanding customer requirements and behaviors to serve them better than before. The solution to your needs is an efficient Customer Relationship Management (CRM) system that will assist you in retaining existing clients and expanding business using customer data.

Implementing a customer relationship management (CRM) solution might be time-consuming and expensive, but the benefit it provides is manifold. Here are five reasons why CRM is a necessary marketing tool for your business growth.

Retaining Customers

While trying to get new customers, marketers often ignore their existing one. As a result of which their already built-in client base gets affected. It is also a fact that the job of performing both the task of retaining existing customers and trying to get a new one is strenuous and challenging. Businesses can address this concern with the use of a CRM system that helps them keep their customer data online, assisting marketers to maintain personal relationships with their clients without any hassle.

A well-organized set of data saves your time and also enhances the operational efficiency of both the marketing and the sales teams. CRM ensures that the right data is available to your team at the time when they need it. Engaging with customers require timely actions which are possible only when you have the customer data ready for use.

Leveraging the Advantages of Cloud-based Data

With cloud computing, businesses can save substantial capital costs with zero in-house server storage and application requirements. Hence, so there will be a time when almost all the CRM software is going to become cloud-based. By reducing the time needed to market newer applications and services, Cloud computing helps marketers forget their technological worries and focus on business activities and objectives.

Cloud computing gives you easy access to business data from anywhere. It is flexible enough for integration with other software and technology solutions. The rise of cloud computing is enabling marketers to leverage their customer data in more strategic ways to target them. When you adopt cloud-based CRM model, you need not worry about storage limits as well as enjoy quick data accessibility without any hassle.

Improves Customer Engagement

Beacon technology has transformed the way that businesses interacted with their customers. Beacons are nothing but devices that push messages to mobile apps when smartphones are within a certain distance. By analyzing beacon data and connecting it with CRM, marketers can better engage with customers. Once the customer installs an app on their mobile device, information about them gets collected and passed on to beacons Then this beacon uses the CRM to link the customer behavioral data to the CRM record and provides marketers a detailed insight on what customers want so that they can frame strategies accordingly.

Check: 7 Ways To Improve Customer Engagement With Geo-targeting

Making Way for Predictive Analytics

CRM applications are already efficient enough to collect a vast number of useful customer information for businesses. However, the inclusion of predictive analytics capabilities into CRM gives more in-depth insight into customer’s habits and desires. It has helped marketers to be more target-specific in their approach. They are now able to leverage their customer data and predictive insights across channels through different mediums.

Helping Marketers Socialize

Being a social-friendly tool, CRM keeps a track on customer interactions across various social media platforms. This data collected from social media allows marketers to know their variety of clients in a better way. When linked to social media, CRM will enable marketers to respond to customer queries on time. They can also cater to their demand for engaging content and adhere to their other needs at a warp-speed.

Technological advancement is making CRM applications even better and efficient than it was in the beginning. In this age of automation, businesses can focus more on their business without worrying about the IT setup and the credit goes to technology. CRM software is one such great gift of technology to marketers that have made it convenient for them in knowing their customers and catering their needs in time with quality products.
So for improved customer engagement, having a CRM system is a must tool for every business, irrespective of the size.

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