Email marketing is a concept to send a series of emails to the audience in order to connect with them over a purpose. This purpose can be anything such as – a product launch, brand awareness, or simply customer engagement and traffic building. In today’s times, each customer looks for great satisfaction, and as a marketer, we simply struggle over how to excel in customer satisfaction and better relations.
This constant interaction between a client and company s what triggers more and more web engagement. However, it is not as mild as it sounds. A lot of time goes into brainstorming and strategizing the whole campaign. Though to the relief of marketers, some marketing tools are available. They help you transform your business through email marketing. Let’s discuss them one by one!.
HubSpot is one of the top-ranking company that provides email marketing tools. It helps in streamlining email marketing campaigns with the automated workflow system. It offers some free tools and several paid ones to start your way to a successful email campaign.
Hatchbuck is similar to Gmail in terms of using tags to optimize your messages. You can design tags and assign them to different contacts on the basis of their preferences, interests, and the stage they are on, in the sales funnel.
LeadSquared helps in streamlining the lead score process by automating email marketing services. It combines them with sales activities for increased efficacy.
Marketo is among the best companies that offer automated email marketing services. It provides businesses the power to run successful email campaigns on the basis of 40+ behaviors, which eradicates the issue of time wastage due to guessing the right audience.
GetNotify is a free tool that helps in notifying you the very right moment your email gets read by the recipient. You can simply send your b2b emails and add “.getnotify.com” to the recipient’s email address. Though the reader will not be able to see this, it helps you track the open rate.
Conclusion: These tools are among the popular ones out of many. With their usage, you can ease the stress of email marketing campaigns and focus on being productive for other requirements.