Every sales cycle begins with finding the potential leads, qualifying them and then moving on to the most important stage – actually making the sale. Unless you have a dedicated prospecting team, lead generation is going to take up 50% of the man hours at your disposal – man hours that could be more profitably spent making sales pitches and closing deals.
A sales lead takes a business deal a step further in the sales funnel. Companies get access to customer data through various marketing campaigns that aim to draw customer’s attention towards the brand. Businesses generate sales leads with the help of effective marketing and advertising on both offline and online platforms. With the publishing and sharing of quality content, engaging with customers, addressing their queries, and spreading brand awareness, both B2B and B2C companies generate leads.
In simple words, a sales lead is a potential contact that can be of an individual or a business. When this prospective client expresses interest in a particular company or the products they offer, the company receives their consent in the form of a lead. Then, the sales team tries to strategize the interest with the purpose of converting it into a business deal. It is not necessary that every sales lead will convert successfully. The process of conversion is a challenging one and solely depends on the convincing skills of the sales executive and the unique benefits what the company can offer to the client.
Companies may organize events such as webinars, trade shows, etc. to generate leads. Some may rely on referrals, online campaigns, and website form submissions for getting leads. While some businesses may purchase a list of sales and consumer leads from a lead generation company for faster returns. The process of generation and management of leads is a multi-layer process. It involves understanding the buyer persona, their preferences, and what exactly they are in need of. After knowing the prospect, then the sales representative formulates an engaging sales pitch that will help turn the visitor into a paying customer.
However, there exists an efficient, cost-effective solution.
eSalesData offers you just that. Our lead generation solutions will save you time and resources while extending your marketing reach! At eSales, we offer a host of B2B selects to help you narrow down your market.
Direct marketing is all about isolating the people who are most likely to result in a conversion, and making your sales pitch directly to them. That’s why we, at eSalesData, make sure your pitch goes straight to the top – to the executives who actually propel a company toward a particular product or service. At any of the 18 million business contacts in our database, you can be sure that we will help you target high-level decision makers, including.
Lists are updated every 90 days to ensure 90% deliverability. And all leads come with critical marketing information that includes first name, last name, title, phone number, mobile number, fax number, email, SIC code, postal address and zip code.
For more information on how you can improve your marketing ventures, call us today at 1-877-728-9624 or email us at [email protected]