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Patching Up the Formulas for a Successful Lead Program

As the customers’ buying process has changed with the advent of the internet, it’s the time to make some changes in the way to generate more leads. As the new methods like inbound marketing and marketing automation have taken charge of leads generation there are still some of the steps that should be taken notice.

If I say about steps then it could be plans and strategies also, as I personally do believe that whatever you do, firstly you need to plan and forecast the market properly.

Let’s have a look on to these:

Each trade show, webinar, and/or workshop is an opportunity bursting with potential leads:

Setting up a repeatable, iterative process that you can learn from and continuously optimize will help you get the biggest return for your investment.

Create a plan of action before the event:

 How will we turn this information into leads? What can we analyze and test from this information gathered?

Capture important information:

Obviously, contact information is important. But, thinking beyond the basics will help your follow-up efforts. Why are they there? What information most appeals to them? What solutions most interest them?

Follow up promptly:

As you can see from this test, follow-up should often occur within 30 days, if not sooner. But remember, it is important to determine the most successful timeframe for your own efforts …

Test your follow up efforts:

Which timeframe is most successful? Which follow-up methods work best (e.g., email and a call, or just a call)? Which offers resonate the most? Which areas do we want to learn more about? And, ultimately, what will bring us the greatest results?

Take what you learned and build off it for next time:

How can we improve? What elements   can we optimize and test further? How can we implement this new strategy?

It’s not just I have scribbled, as per the latest studies it has been found that the companies that have effectively married these two practices have seen the following results:

200% increase in website traffic

Conversion rate increases by over 250%

A decrease in the average cost of lead acquisition by 60%, as compared to outbound marketing approaches.  The average cost to acquire a lead is 60% less compared to outbound marketing approaches.

So the above statistics clearly shows that if you follow certain rules and plans then lead generating would not be really difficult. We all know that lead generating is not that easy but the above tips will surely help to generate high and quality leads. If you have some other better suggestion and tips to discuss then please do share with me. I would love that!