Marketing Trends shaping up Healthcare Industry      

Marketing Trends shaping up Healthcare Industry

Marketing trend shaping healthcare industry

By Clara Lincy | Infographics | December 6, 2021

The year 2020 and beyond have brought unbelievable uncertainties, unstable economies, and upturned the healthcare industry due to the current COVID-19 pandemic. There has been a massive increase in the hospitalization rates, overburdened medical staff, lack of life-saving equipment, shortage of healthcare staff, and the ever-increasing number of patients. The invention of vaccination has saved the human race but the healthcare industry has changed.

Marketing Trends shaping up Healthcare Industry

1. Healthcare Digital Solutions is pioneering through:

  • E-appointment
  • E-consultation
  • E-prescription
  • Online purchase of medicines

2. The rise of virtual consultations, virtual care bridges the gap between doctor and patient.

3. Hospitals are making their presence strong and more intense to reach out to more patients online through a multichannel marketing approach:

  • Mobile apps
  • Search Engine Optimization
  • Social Media Marketing SMO
  • Videos
  • Paid Ad campaigns

4. Customized healthcare solutions are being provided by healthcare brands.

5. Lead management and convincing the patient to buy your services are crucial.

In the coming 5 years, the Healthcare industry intent to spends approx. $32 billion every year on various digital and mobile healthcare solutions.

6. Higher reliance on Machine Learning and AI driven analysis

If stats are to be believed, artificial intelligence can save up to $150 billion in the healthcare industry.

7. Enhance the patient’s experience through email, notifications, mobile apps, etc.

8. Brand reputation by making patients aware and following a transparent approach.

9. Telemedicine or tele-health will be the prevailing trend.

10. Influencer market can enhance social reach to the patients.

An estimated 64% of consumers are influenced by the marketing videos on social media platforms when making a decision.

11. An increase in healthcare insurance is visible.


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