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LinkedIn – The Reigning Knight of B2B Marketing Success

Does LinkedIn need any introduction? Still the number of misses B2B marketers commits at the time of addressing this warrior and we would allow in more than one ways to make LinkedIn a dependable source for leads and ROI generation.

So follow these tips to help your brand and your business grow on LinkedIn:

1.      Profile Completeness:

Go check it out and complete your profile today, include all the correct information along with a professional photograph and your correct name. Remember that the name field is not the place to start stuffing keywords, and it really isn’t professional to sell where it isn’t appropriate. A complete LinkedIn profile lets people know that you are indeed a human being!

2.      Powerful Networking with the Influencers of the Industry:

Start off by searching on LinkedIn for people you know personally. Once you are done with them, more on to the ones you don’t know but would like to know. When approaching people you don’t know, always include a brief message about yourself and why you are joining their network. Keep it short and sweet and try not to use the generic message already provided by LinkedIn.

3.      Make your presence felt within the Groups:

LinkedIn allows you to join up to 200 groups. But you will see a measurable difference in your visibility only after joining 2 or 3 groups. The secret to success is being active in the group that you are joining. These groups are important LinkedIn marketing tools that foster discussion, debate and exchange of info among the participants, making them the perfect place for B2B marketing.

4.      Keep all your sources open to ask for Leads, Intros, Recommendations:

This is not the time to shy away from approaching your friends. Ask them to introduce you to others who might need your services or plainly enjoy your company! Follow up with these new connections instantaneously and let them know why you wanted to know them and how they’ll benefit from your services. When others recommend you, what they are really doing is vouching for your credibility and business acumen. So, if you are confident in your abilities, always ask people you have worked with in the past for recommendations,

5.      Activated News Feed:

If you are avid Twitter user, you will find the LinkedIn News Feed to be eerily similar. Use it to disperse business updates, share the latest news and let everyone in and around your network about your latest activities (strictly business!). This LinkedIn marketing tool is important because your News Feed updates will also show up on the LinkedIn homepage in addition to your profile.

So any doubts of how LinkedIn can be the most beneficial tool for any B2B marketing purposes, well LinkedIn is here to stay so make the most of it.