Getting marketing leads is not that difficult if you are good at SEO, but getting quality leads is a challenging job for every B2B company. Well, it’s known, it’s marketing that has the tools and data to deliver. Marketing must be on the hook to get good quality leads to sales. So, what’s the problem that an obstacle the sale leads? Here are some of the problems that usually occur:
As per the Ref the scanning was done and it has given some of the important statistics and perception:
We look in on Rick the Rep with Apex Inc. scanning a new set of leads he just got from marketing. Reviewing them on his laptop, Rick excludes companies from the list if:
Rick, there is a way to fix this – take these three actions right now:
Hence you can say that marketing is everything. Along with, the website they visit, webinars they attend, e-books and blogs they read all these applicable to click a great leads.
Before accepting all leads from your marketing team, you need to analyze what are good and what are bad. Some of the following that you need to ask yourself:
Before concluding I would like to say that, whatever you get is great but if you are damn serious about ROI then you have to look after it. Quality is everything in converting great leads. You can’t avoid it.