When one of the influential company “Apple” made last year memorable with the arrival of one of the most awaited product iPhone 5 it drew the well deserved attention from passionate fans, retail outlets and media watchers, The launch established Apple’s position as the leader within the Smartphone market. But what made Apple the leader again, the technology is not only responsible but their online and offline strategy help them lead the top by beating the competition.
B2B companies looking to get a lead should consider how social media can contribute. Through the strategic use of the various social media platforms there are several tactics can implement to help your business position itself ahead of the competition.
Keyword intelligence can also play an important role to beat competition as most of the campaign strategy is focused on it. The long buying cycle and in-depth research of target audience can get you further ahead of the competition.
It’s important to have a presence in the market sectors in which you compete as a known or preferred vendor. With carefully considered and well designed content it is possible to compete fierce fully with the big hogs of the market.
Business runs when they know what their customers want, but they thrive when they are sure about what the customer’s customer want. So once you understand why they purchase from your customers you would be able to serve them better.
Many businesses try to replicate situation in which they have won and many in which they have lost. But very few considers situation in which they were not even considered. Want to expand your business consider deals in which customers purchased from your customers and not even considered you as an option.
B2B companies marketing, sales and service as three different functions, but your customers doesn’t visualize it the same way. From the moment you shake your hand they shall assess and reassess if you’re the right supplier for them, so be prepared.
Rather than treating marketing otherwise, measure every marketing activity by how many customers that activity actually creates. If you run web ads or mail a direct marketing piece track the clicks and call-backs or if you are running a trade show consider the number of attendees and analyze if spending all the marketing dollars was worth it or not.
The purpose of marketing is to make easy for customers to buy that means making it easy for your products or services to sell. Hire professionals who have mastered the art of selling and therefore can provide useful inputs.
The key to beat competition is to stay better-informed and updated about the market trends, conditions and growth prospects than your competitors. Adopt the latest findings from the business research methods to stay at the top of the consumer preference.