Interesting Facts
2017 saw the rise of voice searchers soar to 60 That’s a 3400 increase from 2008
96% of B2B buyers want content with more input from industry thought leaders
49% of B2B researchers who use their mobile devices for product research do so while at work
71% of B2B Researches start their research with a generic search
76% of people use their Facebook feed to find interesting content
8% of Marketers plan to add medium to their marketing efforts in next 12 months
1.57 billion YouTube users watch about 5 billion videos on average every single day
65% of marketers agree that link building is the most difficult tactic to perform
Most B2B marketers use technology and marketing automation for email nurturing campaigns
11% of marketers plan to add podcasting to their marketing efforts in the next 12 months
The number of global e-mail users is likely to grow from 3.7billion in 2017 to 4.1 billion in 2021
Using videos on landing pages can increase conversions by 86%
Video content is 50 times more likely to drive organic search results than plain text will
