Both Outbound and Inbound marketing has dominated the marketing space for quite a long time. Marketing people are quick to realize that era of outbound marketing which includes TV and ads, direct mail and telemarketing is on decline. These strategies are referred to as “outbound marketing” since you’re “pushing” your message out and hoping it falls on receptive ears. The other (modern) option is “inbound marketing” and it’s becoming a much more efficient strategy.
Statistics could be more helpful for proving my point here: 200 million Americans are on the Do Not Call List, 91% of email users end up unsubscribing from company newsletter and 86% of people skip ads on TV. In contrast, 57% companies reported that they acquired customers through Linkedin accounts and company blogs, and 48 and 42% were Facebook and Twitter numbers respectively. So even companies doubled their average budget to be spent on social media and blogs and reaped the benefits.
So let’s dig deep into the concepts and find out which one would fit better for your business marketing:
But considering today’s market, Inbound Marketing has definitely emerged as a personal favourite for many marketers. The major areas in which outbound marketing is surpassed by inbound marketing are:
Inbound marketing requires creating content worth discovering and then ensuring it is found through search, social and other independent media. Therefore marketers are still in a nascent stage to embrace inbound marketing as a whole and sole marketing medium. But those who have already taken the risk are reaping the success out of it.