By Clara Lincy | Infographics |
August 4, 2021
Geofencing marketing is a new technology which is aimed at smartphone users. Geofencing is a location-based advertising and marketing strategy which enables you to send specific messages to customers who are situated with a target area.
- “Geofencing” literally means setting up of a defined geographical space and fixing parameters of its area and location by virtual means.
- Geofencing detects a customer’s location through 3 methods: GPS, Bluetooth and Beacons. Each method finds the location of the customers using varying types of technology.
Location-based services are made use of by a large cross section of population. Message alerts, short sales ads and tips which are directed at customers within a target area have met with favorable response.
Stages of Geofencing
- Geofencing marketing begins with the business setting up the perimeters of its targeted digital space.
- Then the desired ads or messages which reflects marketing aspirations of the business need to be designed.
- After this, the customers who venture into the marked geofencing area automatically get intimated by the designed ad and are informed of the products, facilities and services offered by the business.
- Geofencing is a great way of brand building.
- It allows businesses to send the right messages at right times to customers to create a greater awareness of their brand.
- Developments have shown that customers are willing to be a party to this exercise and like to be informed and educated about the brands.
- Geofencing marketing is excellently suited for localized advertising.
- Message alerts and notifications can immediately catch the attention of subscribers who are in the vicinity of a shop or business establishment and attract them towards it
Geofencing marketing is fast catching up and almost all the smartphones are capable of responding to its messages. There is severe competition in adopting this technology and businesses would do well to get on the bandwagon at the earliest.