The Fanatic’s Guide To Epic Email Marketing

By Clara Lincy | Infographics | July 25, 2014

There’s a lot of talk about email marketing dropping dead in the face of the social media onslaught. But has email really died? Or are the ones predicting its demise just too humdrum to develop and integrate new email strategies?.either way, let’s take a quick peek at the steps involved in creating a powerful email marketing campaign!

Email Marketing Guide

CHOOSE AN EMAIL SERVICE PROVIDER

• Do They Provide Sample Free Trial!
• Tracking and Metric Reports
• Private Ips
• List Segmentation
• Can Spam Compliance
• Back up Infrastructure

CREATE A BRANDED TEMPLATE

• Logo
• Engaging Content
• Call to Action
• Killer Subject Line
• Magnetic Hook
• Snappy Design
• Pictures
• LINKS
• SHAREAT
• LINKS TO LANDINc PACES
• LINKS TO WEBSITE

TIME IS RIGHT

Experts Recommended 3pm-7pm!

How Often
Daily No?
Weekly : For Those selling a product or service that is subject to frequently changing features or offers.
Monthly: For when you don’t have a whole lot of say, but still want to establish a presence.
Fortnightly: The ideal frequency for B2B Products and newsletters, not too far apart and certainly not closely spaced either.

Giving It to MerticMania

• Delivery Rates: How much is getting through?
• Open Rates: How much is really getting through?
• Bounces: Excessively high bounce rate?
• Conversions: Are you meeting your goals?
• Clicks: The number of Clicks.