When it comes to the expansion of the customer base, expanding market reach, and generating quality leads, email marketing is undoubtedly the most trusted and effective medium. Email marketing alone generates 6x more responses than any other marketing channel. Business leveraging email campaigns to connect with the audience, promote products, and spread awareness has seen successful returns from their investment. With the right email strategy in place, businesses can notice considerable growth in their conversions and sales.
— The Trusted form of Conversion
87% of Americans use email as their primary form of communication
Nearly 4.4% of conversion rate comes from email marketing only.
But why unsubscribe?
Cost of an Email unsubcribe
Each year, “unsubscribes” cost U.S. Retailers an estimated $5.8 billion
that’s $ 111 million per week
within 1st week – 5%
within 1st month – 6.5%
within 1st 3months – 8.5%
Introduce new content on frequent basis Answer questions, give advice, include how-to, tips and other helpful tip
Bombards readers with excessive self-promotion.
Too much me – me can turn readers off
Send email messages on cosnistent basis. Set a time like every Wednesday 5o’clock so many people know when to expect your mail
Changing freuency without notifying subscribers
Only Send emails to subscribers and double check before clicking “all customers” instead of “only subscribers”
Make them STAY!!
Email Works — Find a golden rule
Emails a great way to stay in touch with millions of people and customers
actually prefer it more than any direct medium. Keep it clean, direct and personalized
Those few introductory email can make or break a relationship, make them count.
Timing + Relevancy = Happier Customers
The trick is to deliver right message, to the right person, at the right time. Not too much and too liffle that they forget you.