25th Jul, 2011: eSalesData announces the launch of specialized marketing and data enhancement services for clients in the publishing industry. These services include email appending, reverse appending, social media marketing and search engine marketing.
With the online publishing industry rapidly gaining ground over print media, traditional publishers are facing the, very real and very imminent, prospect of obsolescence. According to writer David Gerrold, ‘the e-book has stopped being a curiosity or a novelty and become a serious player in the publishing industry’. In view of these developments, it is becoming increasingly vital that traditional print publishers successfully maintain links with subscribers and clients via contemporary electronic media, if they seek to retain a respectable market share.
Email appending services allow publishers to merge their existing subscriber databases with our master information banks, updating and adding information while immeasurably enhancing targeted marketing ventures. Our reverse appending techniques will provide publishers (especially online publishers) with crucial marketing data – of inestimable value in forecasting sales trends and subscriber preferences.
Establishing a strong presence online is one of the key advantages offered by eSalesData. Social media marketing, although a fledgling technique, has massive potential in terms of highly targeted marketing, with Facebook, Twitter and LinkedIn registering a combined active user count of over a billion people. The pay-offs from a powerful social media marketing campaign include strong visibility, a larger user base and heavily increased web traffic – and that’s where we step in. At eSales Data, we create engaging content aimed at a specific user group and utilize social bookmarking and tagging techniques to create an active portal for your product/service, generating a much greater level of product awareness. In addition, eSales Data also offers extensive web analytics and search marketing services designed to boost website saturation and popularity.
For more information on email appending, social media marketing or any of our several other services, feel free to visit : http://www.esalesdata.com/email-appending/