A good amount of company time and resources go into generating and converting leads. In a survey on lead generation challenges, 11.7% of respondents considered costs as being one of their biggest lead generation challenges.
The good news is that saving costs while attracting valuable leads to your business is not as difficult as it may sound.
Below are some trendy B2B lead generation strategies that can generate high-quality leads for your business while saving marketing dollars.
Referral marketing uses referrals or word-of-mouth to grow a business’s customer base. It produces high-quality leads, as the below statistics confirm.
In fact, in a survey, 84% of consumers said they trust recommendations from family and friends because of the trustworthiness factor. Therefore, the value of word-of-mouth marketing cannot be denied even in the age of digital marketing.
Here are some simple strategies to generate leads with word-of-mouth marketing:
Business Networking is a very potent lead generation strategy. In fact, it tops the list of all the marketing strategies.
More and more businesses today rely on online communication strategies, such as building b2b email marketing lists, social media promotion, but face-to-face communication can’t be beaten.
Here’s how to leverage face-to-face business networking for lead generation.
Social media platforms are great for promoting products or services, but B2B companies have not done much to harness its power for increasing their brand awareness.
Social media can do wonders for B2B lead generation; the key is to use it strategically. Here’s how to do it correctly.
With every marketing dollar being valuable for businesses, brands need to choose their marketing channels carefully to generate leads and produce good returns on investment. Using smart strategies, software, and a little bit of grit, you can use email campaigns to generate leads and deliver ROI while cutting costs.
Reports show that 82% of marketers spend 0-20 percent of their total marketing budget on email marketing. It helps marketers get targeted sales leads while spending a lot less compared to other marketing channels.
To reap the benefits of email marketing while saving costs, some factors need to be considered:
Videos are quite effective in engaging your audience and increasing your brand’s visibility. You can either create them in-house or outsource them to another company specializing in creating high-quality video content. Adding video to a landing page with an opt-in form is a good lead generation strategy.Videos allow you to build your brand authority and also capture leads.
Some types of video contents that you can post for lead generation:
Don’t forget to make your videos fun and exciting and add a clear CTA so that your audience may know where to go from your videos.
Positive news reporting can really help boost your brand’s visibility and your brand’s image. You might offer to be interviewed or take part in a Q&A section of the show. Another great way is distributing press releases. It will keep people in your industry apprised of important updates from your company, and you’ll get real exposure.
While several variables are out of your control when choosing your marketing strategies, the good news is that you can still focus on specific marketing strategies to keep the costs under control. By using the right strategy, you can rake in targeted sales leads and earn more business profits while keeping your marketing budget under control.