Time is changing. Companies that depended on SEO without developing quality content are seriously thinking about their approach. Why? Because today being found online is all about “Content”. The major search engines are focusing on creating the best possible user experience that clearly means that site offering relevant information stand to gain the maximum visibility.
Gone are the days when brand websites could gain excellent brownie points by building links. This era marks the beginning of a trend where Google’s old friend SEO has turned into a less gameable practice; especially with introduction of Penguin and Panda updates. What we can deduce from all of these – It is all about quality, not quantity of links.
Content is one of the top 3 ranking factors and what makes it compelling from an SEO perspective is its efficiency to attract your peers and audience quickly. Hence, it’s ideal to keep your content that can be easily scanned and sharable.