Content marketing is an integral part of the marketing strategy. Customers usually get attracted to unique content as they find it interesting. As a content marketer, your job is not only to promote the content, but also to check how it is performing. There are specific metrics which helps in measuring the quality of the content. Find some of them below and check the effectiveness of your content marketing:
The more number of unique visitors you have, it shows your content marketing is generating positive results. Unique visitors are individual visitors who visit your website during a specific time. These new visitors are counted as the potential customers, and their increased number is seen as a good sign for your marketing process.
This indicates that more number of people are getting exposed to your brand and visiting your website. As, a content marketer your aim is to expose your brand to a broader range of audience, and attract a good number of new visitors with each of your content. The unique visitor metric helps in knowing the number of visitors who visited your website and further improving the tactics to attract more number of them.
The bounce rate metric makes you aware of whether your content is reaching the right audience or not. You would have been promoting the content to a wide audience, but that does not necessarily mean they were convertible customers. A wrong targeted audience can hamper your marketing results as you wasted your time in pulling the irrelevant audience, who had nil chances of getting converted.
These customers were the ones who visited your website by chance, but immediately left when they saw that your services or products are not what they were looking for. The increased bounce rate means your marketing plan is going in the wrong direction, and you should work towards improvising the audience target.
Conversion rate shows whether the customer took the Call-To-Action which your content marketing strategy aimed for. If they did not execute your willed action, it shows you failed to strike the right chord with the customer. As a marketer, your aim should be to motivate the customer in purchasing your services or products, with the right marketing strategy to increase the conversion rate.
Search Engine Traffic:
The search engine metric shows how effectively you have been optimizing the content in the search engines. The search engines like Google and Bing will show up your website content as per the user’s keyword search. If the keyword matches with the content of your website, then it will be shown in the search results. The page index in the search engine determines whether your content is optimized as per the user’s search pattern. If your website shows up on the 1st page, it means you have executed the proper strategy of content optimization.
Page views metric shows up the total number of pages which the visitors viewed during a specific time. Increased number of pages visited, means the visitor found your content to be engaging. Different pages of a website have different content, and if the visitor goes around the multiple pages to check the content, it increases the chances of the conversion.
It is essential to know whether your content marketing is generating positive results. The metric shows up the results in numbers, which further helps in analyzing the marketing process and modifying it at a later stage. Quality content marketing is the key to achieve success and generating the best business outcome for the organization, and the metrics facilitate in improving the content quality with a quantifiable report.