Marketing has to achieve the final goal, which obviously is increasing profits. The marketing tools, you choose will be decisive and influence both the revenues and selling costs. The means should justify the end, in terms of cost, effort and convenience.
As such, the best mailing list provider is the one who offers appropriate business contact information. There are many ways to evaluate the real value of contact information; and it would save you time and energy, to assess the relevance and usefulness of the contact information, you are about to obtain. More importantly, the evaluation process will prevent post-facto recrimination. Use some of the following criteria or devise your own methods, before deciding on who is ‘the best mailing list provider.’
There are two types of sources for business contact information; compilers are stand-alone organizations, offering simple list of contacts. The more serious channel is the brokers, who collaborate with the compilers and provide custom mailing lists.
The broking firm has the capacity to study your strategy and procure the right type of list, either directly or in association with many compliers. The range and reach, enhance the information quality and are far more effective.
To add to the pleasant surprise, the quality does cost a little less, compared to getting a list through a compiler! Good broker negotiates volume discounts and pass on the price advantage to you.
The best mailing list provider, compared to a compiler, can offer you variety of lists. For example, the brokerage firm can offer you contact information pertaining to health services, government agencies, banks, building materials industry executives or insurance agents. Compilers usually can offer only two or three categories; you will have to search for different reliable compilers to target other industries. Broker eliminates the hassles.
The best mailing list provider offers you ‘fresh’ contacts. Some compilers may take the easy way out by giving you ‘used’ list. It is not only awkward to call on a prospect after your competitor; it may be less productive. You should be the first in the market to achieve better results. Ensure that you have a database of fresh contacts; at least you must be the first in your trade. Consider for example, the mailing list of Aerospace Industry Executives, which might already have been used by an electronics equipment marketer and you are promoting logistics; obviously, there is no harm. Best mailing lists provider will be open with you, as to the prior usage history.
Precision being the crux of marketing, you can ask for CPA (cost per action or cost per acquisition) advertising media. Under this plan, you would be paying only when the mail recipient takes a positive action, such as visiting your website. This model is not easy to obtain and costs more, but delivers exceedingly better results.
Sample mail marketing is good to test the efficacy of a mailing list. The sample may vary widely in size, and will be available on request depending on your risk-appetite. Notwithstanding the nomenclature, you do pay for the ‘sample’, but it enables you to limit your involvement.
Best mailing lists provider obviously is the one who meets quality standards at reasonable price.
The following is a list of some of the best online Mailing/ Mailing List providers: