Brand Experience: The Social Media Way

By Clara Lincy | Infographics | 0 Comments

Social media has been highly powerful, and consumers are spending more time than ever. While brands have been proven to have higher engagement levels and greater reach, social media is been a boon for many marketers in building and maintaining the brand loyalty of a consumer.Social media is everywhere and since there is no escaping brands have started to leverage it for increasing market presence.
Without a doubt a positive online brand experience creates loyal customers. As several studies have found that majority of customers engaged in social media space – whether by participating in a contest or by liking a ‘brand’ on Facebook – tend to not only purchase the products but also make recommendations to their known ones. Evolve to promote your brand experience in the social way. Here is the detailed version, scroll to know more..

SOCIAL APPETITE
B2B audience always have an appetite of social integration

INTERACTION
B2B Audience interaction with brands on Facebook and Twitter

39% – Have tweeted about a brand
41% – Have shared a link, video or story about a brand
29% – Follow a brand
29% – Have retweeted Have mentioned a brand
58% – Facebook users have liked a brand
42% – Have mentioned a brand in status update

Users like to talk about your brand, GIVE THEM A REASON!!

SOCIAL = ENGAGEMENT

25% of people are more likely to engage with brands that integrate social content into their digital properties
75% of people use social media to find or share information about products and brands.

SHARING

Users share only positive updates about BRANDS

66% – Have 100+ friends
59% – Have mentioned a brand in status update
84% – active on FB daily
57% – Have shared a link or video about a brand

Average for FB members have Liked a Brand

Customers trust brands that are friendly with SOCIAL MEDIA

59% of people are more likely to trust a brand that integrate social media
13% of people are not likely to trust a brand that integrate social media
75% of people in 18 — 34 ages are more likely to buy products from brands who integrate social media
63% of people are more likely to buy products from brands who integrate social media
60% experiences with brands who integrate likely to share of people are more social media

How Customers Want to receive information about their FAVOURITE BRAND !