B2B Websites: Beyond Site Architecture – Features to Rank Better      

B2B Websites: Beyond Site Architecture – Features to Rank Better

B2B Website Beyond Architecture

By Clara Lincy | Infographics | July 23, 2014

Today, we are thriving in a digitally advanced world where most of the communication takes place via the Internet. Instead of visiting your office in person, prospects search you on the web to know more about your offerings. Therefore, having a website for your B2B Company is equally as important as having the right strategy in place. Unable to show up on the search results with an engaging and informative site is likely to draw away customers.

B2B site Architecture

Before Conceptualizing Website, prepare a checklist of following elements:

  • Define a Core Marketing Message : Why are you in Business?
  • Visible contact information on Every Page
  • Include a Sales Funnel
  • Call to Actions Button
  • Boast about your Offers and Accreditations

A well proofed and defined website would portray

  • Persona Based Architecture Credibility
  • Permission Marketing Lead Capture Free Download
  • Persuasive Copywriting Search Engine Optimization Copywriting
  • Clear and Free Call to Action Elements for Interaction and Education

So what would ensure that your website is enabled to land more leads

  • Optimize your website for conversions, effectively guiding customers to contact you via a prominent phone number, Web form and Live chat.
  • 66% of small business websites lack a form-fill option to request info .
  • Link to your social media pages from your website. Sites like Facebook, Twitter and LinkedIn help customers get the information needed to buy.
  • Make your site mobile friendly with a click to call number, map, hours, and product information
  • 46% of consumers rely on cell phones to research products or services you no longer offer
  • Use engaging videos to build credibility and attract visitors who don’ t want to read a lot about your services and successes.
  • 85% of people watch a video about a product on interest for at least Iminute.
  • Remove data design elements that portray your business as old. Modern, simple design beats outdated or overwhelming elements such as garish color combinations, type in all caps, and blinking or swirling of text.
  • Make your page user-friendly. A load time longer than two seconds, broken links, Flash-based pages, and difficult navigation drive customers away.
  • 40% of people will abandon a Web page if it takes more than three seconds to load.
  • Make user-friendly website for capturing maximum attention and generate higher leads

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