4 Emerging B2B Tech Changes To Look For      

4 Emerging B2B Tech Changes To Look For

B2B Ecommerce Trends

By Clara Lincy | Blog | February 15, 2020

B2B e-commerce has been growing rapidly across the world and bringing drastic changes in the consumer’s behavior. By just staying online is not enough, one has to deliver relevant and user-friendly e-commerce experience to the customers.

As B2B buying involves the bulk purchase of high value, there has to be accurate segregation of the customers to close the deal easily. They can be segregated based on the below factors such as:

  • Geographical location
  • Reorder frequency
  • Order volume
  • Quantity of products offered
  • Catalog selection

Some of the important technological changes, which are the future of B2B e-commerce are:

1. Augmented and virtual reality


The motive of any e-commerce business is to attract the customers and influence them for making the purchase. Augmented and virtual reality can help businesses in achieving this goal seamlessly. The technology helps the buyers to get deeper into the customer experience, offered by the significant e-commerce brands. It motivates the customers to visit their business online and make the purchase.

Both augmented reality and virtual reality changes one’s perception of the world. The augmented reality can help the customer in overcoming the psychological barrier during online shopping. Customers can visualize the products which they want to buy and fit into their physical space for being used. The experience is a unique one and makes the buyers comfortable while making the purchase. AR can speed up the process in searching and buying the products in bulk numbers and of high value.

Virtual reality takes the buyers into a virtual showroom. They can explore and improvise their shopping experience with the help of this technology.

These technologies will surely bring a revolution in the B2B e-commerce arena by reducing the post-purchase hassles and making the buyers for taking an informed decision.

2. Multi-channel e-commerce


The multi-channel marketing helps in promoting and selling the services or products wherever they can find the customers. The process can bring e-commerce to different channels, such as messaging apps, social media, online communities, and others. As a marketer, one should know that these are some of the places where most of their potential customers are spending their time. The best online brands do sell as customers find their content relevant and aligned with their needs. It could be in the Facebook store, in a shop-able Instagram post or any online market places such as Angie’s list, Amazon, eBay, and others.

As B2B deals are of high-value and involve bulk amount, most of the buyers do not take the decision immediately. They visit different websites, read the reviews, compare the prices before making the final decision. So, you have to follow them like a shadow on different channels for not missing out any high-value sale.

3. Automation of the software


Automation of the e-commerce operations helps in improving efficiency. It helps in bookkeeping, Email Marketing, tracking of cart abandonment, and social media management. Ecommerce business using automation software helps in their shipping process. The top e-commerce companies are adapting to new technology to meet the fast-changing industry trends. Important B2B e-commerce companies are Cisco Systems Inc., Ford Motor Co, US Foods Inc., Nike Inc., Apple Inc., among others.

4. Blockchain


In the e-commerce industry, blockchain technology will be having a major impact on both the online consumer and seller activities. The payment process in the e-commerce industry is not that perfect. There is high processing fees, security issues, and the customer experience is far from good. Blockchain helps in lowering the cost transactions and increases the security level. The technology also helps in data security.



Businesses always look out different ways to reduce inventory costs, operation costs, and others. With the adoption of new technology, one can accelerate the long-term growth of the company. B2B e-commerce companies can even personalize the engagements, implement an advance strategy for better communication with the customer. The technology can also help the sales team to focus on customer experience, thus driving customer acquisition and retention.

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