B2B e-commerce is a growing trend among the corporate community, which has changed the forecast of future business engagements. Staying online is not sufficient for effective business because B2B customers are demanding to deliver user-friendly and relevant commerce experience. Till date B2C has delivered similar experience and community expects to extend the same for other part of the world for progressive business, says new reports.
Every B2B lead is likely an online shopper and expects their experience to be enriched. Can you deny that for them? If yes, you will lose majority of your B2B consumers. It is just beginning to overshadow other businesses. Hence, adopting the new age technique at earliest will give the required immunity for future operations and keep you ahead of others. Supporting the unique complexities of business builds the brand image and inspires the existing followers.
Developing an underlying commerce infrastructure will enable to operate on different parameters such as multi-channel, multi-currency, multi-lingual world.
Online remains a stable platform for business to reach maximum leads, but convincing them to return back needs little extra than usual. Establishments have already started investing heavily on commerce infrastructure to avoid backlogs in their journey.
13% of B2B decision makers state that they focused most on investing in customer experience. 57% said acquiring new business metrics is important and 42% said customer retention.
B2C has significant know-how knowledge on e-commerce adoption. Technology experts suggest that it can turn the scenario for other set of businesses with same positive results. With its introduction, firms will be empowered to expand B2B channels, internet security, encrypted payment gateways. Business environment will be transformed to cloud and SaaS.
Complexity can be taken out of the equation by splitting global system to product and region centered system. 33% – 38% of inter-trade firm is expected to grow between 2013-15 calendar years.
Business can reduce the operations cost, inventory costs and transaction costs. Transparency and increase in production rate will be established easily to support the long-term growth of business. You can personalize the engagements, catalogues can be created, SEO strategies can be embraced to its maximum potential. Adoption will engage with direct sales team when building online channels to overcome channel conflict. Investing on technology enables sales team to focus on overall consumer experience, which drives for customer acquisition and retention.