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The Life Story of Jack Ma [Infographic]

By Clara Lincy | Infographics | 0 Comments

Who is Jack Ma? Jack Ma is a prominent business figure and a self-made billionaire. From being a Chinese business magnate to playing the role of investor and philanthropist, Jack Ma has come a long way. He tasted success as the founder and CEO of the Alibaba Group, an e-commerce business venture. Net Worth: US$38.3 […]

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Top 8 Branding Tips Using Guerrilla Marketing Strategy

By Clara Lincy | Blog | 0 Comments

When we hear the word ‘guerrilla,’ the very thought that comes in mind is of warfare tactics that armed civilians use. However, in the field of marketing, the guerrilla term relates to a marketing or advertisement strategy that uses unconventional ways to create brand awareness. The primary motive behind this strategy is to take the […]

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Top 10 US Real Estate Industry Trends and Predictions for 2019

By Clara Lincy | Infographics | 0 Comments

The US real estate industry is currently witnessing quite a lot of transformation. From sky-high home prices to shortage of labor force and an increase in technology adoption, 2018 was a year of ups and downs. However, as we are sailing through 2019, a lot of eyebrows may be raised thinking and predicting what trends […]

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eSalesData Launches Industry Lookup Tool

By Clara Lincy | Press Release | 0 Comments

Fremont, CA – March 27th, 2019 – eSalesData, a well-known B2B marketing database provider, announces the launch of its industry SIC and NAICS lookup tool. The directory comprises millions of codes across various industries and business segments. The tool has been designed to assist marketers, businesses, and organizations in targeting their sector of choice by […]

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5 Reasons Why Emotional Storytelling Strategy Works in B2B Marketing

By Clara Lincy | Articles | 0 Comments

The B2B industry is more into corporate selling where the customers are company executives, decision-makers and top officials. As a result, the common perception that prevails is that emotional marketing doesn’t work in the field. However, the truth is completely different from the thought. In fact, B2B clients too look forward to emotionally bond with […]

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B2B Marketing is Evolving – 5 Ways to Revamp Your Boring Strategy

By Clara Lincy | Articles | 0 Comments

Today, getting customer’s attention in a crowded inbox isn’t easy at all. While B2C companies are aggressively competing through innovative marketing practices, B2B companies are somehow struggling to leave a mark. For so long, B2B brands have always tried to play safe with their simple and professional messages. However, the tactics work no longer in […]

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4 Potential Areas of AI Application in B2B Marketing

By Clara Lincy | Blog | 0 Comments

Technology has always been the backbone for businesses. From creating new opportunities to improving efficiency, technological advancements have helped businesses both B2B and B2C alike. Today, Artificial Intelligence (AI) is one such technology that’s creating a lot of buzz in the digital world. As digital marketing is gaining momentum and has doubled its worth over [...] Read More
6 Reasons Why Email Personalization & List Segmentation Matters

By Clara Lincy | Articles | 0 Comments

Today’s customers are well-informed about the changing market trends and are particular about what they want. Hence, now brands need to be more refined and targeted in their approach. Sending generic emails to all is not going to work. Instead, marketers need to create personalized and relevant messages for their audience. As a result, personalized […]

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Five Easy Steps To Keep Your B2B Contact Database Clean And Effective

By Clara Lincy | Articles | 0 Comments

Data is an integral part of any business. The philosophy of old is gold doesn’t seem fit in the context of data. The older your database gets, the lesser are your chances to fetch positive results using it. As data grows old, it becomes obsolete, irrelevant and useless. Be it contact details of prospects or […]

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Understanding the Threats and the Safety Standards of American Oil & Gas Industry

By Clara Lincy | Infographics | 0 Comments

The production of oil and gas in the US started in the 1850s and 1820s respectively. The industry comprises companies who are engaged in the exploration, production, refining, transportation, marketing and distribution of oil worldwide.   *Did You Know?* As of 2017, the US has world’s ninth-largest oil reserve and fifth natural gas reserve. The […]

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