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How to Prepare Your Small Business for Memorial Day Weekend

6 Plan of Action to Prepare Small Business for Memorial Day Weekend

Memorial Day is a special day, which is marked to commemorate the soldiers who lost their lives while serving the nation. As the weekend stretches for more than one day, ...
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5 Reasons Why Emotional Storytelling Strategy Works in B2B Marketing

5 Reasons Why Emotional Storytelling Strategy Works in B2B Marketing

The B2B industry is more into corporate selling where the customers are company executives, decision-makers and top officials. As a result, the common perception that prevails is that emotional marketing ...
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Revamp B2B Marketing

B2B Marketing is Evolving – 5 Ways to Revamp Your Boring Strategy

Today, getting customer’s attention in a crowded inbox isn’t easy at all. While B2C companies are aggressively competing through innovative marketing practices, B2B companies are somehow struggling to leave a ...
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6 Ways How Personalization and List Segmentation Drives Successful Email Campaigns

6 Reasons Why Email Personalization & List Segmentation Matters

Today’s customers are well-informed about the changing market trends and are particular about what they want. Hence, now brands need to be more refined and targeted in their approach. Sending ...
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6 Easy Steps to Keep Your B2B Contact Database Clean and Effective

Five Easy Steps To Keep Your B2B Contact Database Clean And Effective

Data is an integral part of any business. The philosophy of old is gold doesn’t seem fit in the context of data. The older your database gets, the lesser are ...
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