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5 Reasons Why Emotional Storytelling Strategy Works in B2B Marketing

5 Reasons Why Emotional Storytelling Strategy Works in B2B Marketing

The B2B industry is more into corporate selling where the customers are company executives, decision-makers and top officials. As a result, the common perception that prevails is that emotional marketing ...
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Revamp B2B Marketing

B2B Marketing is Evolving – 5 Ways to Revamp Your Boring Strategy

Today, getting customer’s attention in a crowded inbox isn’t easy at all. While B2C companies are aggressively competing through innovative marketing practices, B2B companies are somehow struggling to leave a ...
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6 Ways How Personalization and List Segmentation Drives Successful Email Campaigns

6 Reasons Why Email Personalization & List Segmentation Matters

Today’s customers are well-informed about the changing market trends and are particular about what they want. Hence, now brands need to be more refined and targeted in their approach. Sending ...
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6 Easy Steps to Keep Your B2B Contact Database Clean and Effective

Five Easy Steps To Keep Your B2B Contact Database Clean And Effective

Data is an integral part of any business. The philosophy of old is gold doesn’t seem fit in the context of data. The older your database gets, the lesser are ...
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8 Interesting Facts About Thanksgiving Day

8 Interesting Facts About Thanksgiving That You Might Not Have Known

There are various perspectives, myths, and stories revolving around the origin of Thanksgiving and how it came into being. According to traditions and popular belief, we all know that Thanksgiving ...
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