Unarguably, email marketing is an ideal apparatus for driving conversions through lead generation.
Perhaps, hard core email marketers vouch for its extreme effectiveness in bumping the ROI (Return on Investment) compared to other lead generation channels.
Content is the cornerstone of email marketing. High-quality content is pivotal in leading prospects to engage with CTA (Call-to-Action). The sales funnel action is mostly steered by the information-rich content that will eventually drive the engagement and the profits.
Content gives voice to sales marketing efforts by turning prospects into believers. It influences people to sign up and become part of your mailing list.
Flourishing email marketing campaigns is incomplete without the right content. It sets the foundation that will eventually become the growth contributor.
Seasoned marketers view content and email as inseparable aspects of digital marketing. So hand in hand operation of email marketing and quality content guarantees constant growth.
Here are some ways you to align your strategies and action between email marketing and content marketing:
Conveying Data through Visual Representations
Human attention is biased towards visual objects. Hence, a visual makeover has strategic significance in transforming the quality of interaction with the content. The Internet is an opportunistic platform where marketers can find apps and tools that optimize the content which would otherwise be dull and boring.
The digital tools such as Visme and Canva are available that marketers can use to create engaging infographics with a user-friendly interface.
Google Trend is a cutting-edge analytic tool that also comes with a list of cross-channel features that allows the seamless embedding of data aggregated from comparative studies and integrated into the form of live charts.
Embed information-rich statistics in your email that may appease savvy audience who prefer perceptible data over conceptual ones.
The role of influencers is far more significant than door to door marketing because a prominent personality is somebody the audience will look up to for various things. Working hand in glove with influences will help you import audience from untapped areas.
Getting the attention of influencers is possible when marketers are willing to offer something in return. Talk about the influencers and give them the coverage and they may feel compelled to return the favor by talking about you.
Endorse influencer’s stories or newsworthy write-ups that will bring attention to them.
Fostering healthy relationships with influencers will bring your message into the notice of his or her followers. Gaining values from such relationships isn’t free of cost. The mutually benefiting efforts could enhance the growth potential of both marketers and influencers. Marketers must reinforce their worth by consistently coordinating with influencers with a value proposition.
Reaching out to influencers for backlinks is becoming obsolete. It isn’t enough. Influencers are turning away marketers approach them with spammy emails only to offer nothing in return.
The best way to approach influencers for positive responses is to knock the doors after accomplishing something that is worthy of bragging rights.
How to get started?
Showcase targeted influencers under the spotlight by writing an elaborate piece of content. Well-crafted write-ups are hard to ignore. Only such engaging content can compel the influencers to share the crowd pulling content with their followers.
The website traffic and marketing buzz are catalysts for brand building. Marketers could stand to gain when they are generously giving back. It is an art of profit making when gains multiply with unsuppressed investment.
Sometimes, results may not be instantaneous. A persistent approach will grab you people’s attention, and that could be the starting point of a successful relationship with influencers.
Make Headroom for Improvement
Crafting content worthy of attention is easier said than done. It takes conceptualization, forethought, and honing essential marketing knowledge. Crafting a powerful content is a time-consuming process, and the process of creating compelling content should happen one at a time. Seasoned content marketers never limit the scope of improvement. A responsive content is open to a myriad of enhancements.
Once the content is available on the Internet, it is essential to observe them in action. Look for parameters that outline audience’s response and how the Google is ranking it. The knowledge of such aspects will lead to optimization of content and better the rankings.
It is recommendable that marketers devote time and resource in augmenting traffic attracting pages than frequently crafting condensed write-ups.
In the B2B industry, marketers can begin crafting content with subjective analysis on trending strategy. But, in the coming days when one trend becomes obsolete, a new one replaces it leaving the previous content with little value. Hence, marketers lose the time and expense spent on the content. However, if the content is scalable, marketers can augment it with current information.
The addition of new bits of knowledge leads to expansion of content that marketers can leverage in numerous ways. The content that continues to grow is an excellent resource for starting a conversation with prospects that are utterly unaware of the brand and its products. It acts as an educative source that will spread the awareness by covering vast areas of industry specifics one bit at a time and becoming a pivotal contributor to lead generation.
Content and Email Marketing
Having a vast assortment of content covering the length and breadth of industry scope will provide plush opportunity to engage prospects with an email list. The extensive content library gives marketers the flexibility and freedom to confidently grab the attention of any prospects through targeted emails.
When you optimize content available on demand, your chance of propelling the Google ranks against the ranking gained through fresh content rapidly increases. Simultaneously, the read of the posted content takes a massive leap by taking the optimization route.
Now you may ask, is content still the king? Yes, indeed, it has and will continue to remain the key to better marketing. In other words, a better content piece will bring to surface qualified consumers who can later turn into future customers.