Account Based Marketing

Account-based marketing (ABM) is an account-specific business strategy that today’s marketing team use for a focused approach towards individual customer accounts. Here, marketers treat the individual customer as a market itself and indulge in developing content, campaigns, and events dedicated to that particular account and not as the industry as a whole.

ABM helps businesses create targeted products and services for a highly targeted set of customers for maximum effectiveness in generating responses and quality leads. It allows organizations to efficiently align their marketing and sales activities for the maximum success of their campaigns.

Marketing has been through a drastic transformation in the recent past. While digital marketing channels have replaced traditional marketing techniques, the approach towards customers has also changed quite a lot. Now marketers no longer invest in developing generic campaigns targeting the mass audience. Instead, they focus on personalized approach focusing on the individual customer account for targeted marketing.