To be very honest, from past few weeks I have been wondering about the term “content,” and how its creating a wave for any business websites. After a long research, I have realized that writing just a blog is not worth. I’m not saying that you are not following the proper key words and techniques, but have you realized how much time you are wasting on writing a blog? Or, how many people are interested to read your 1000 words blog, which sometimes seems to be like an encyclopedia!
Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.
So, let’s examine how a micro content can be effective to you and to your readers also. It would be a bit challenging, but now worries, I am geared up for it!
Before I start with few techniques, let me tell you, before kick-starting the practice you should have proper and firm idea of your strategy. Get your research properly about your target audience and the key words that they look for.
Even the most content-starved companies have PowerPoint slides! Upload your best public presentations to slideshare for a very quick and effective way to begin populating the social web with meaningful content. Slideshare is highly indexed by the search engines and you can assign keywords to very presentation. Make sure your last slide directs a viewer back to your website.
LinkedIn is a goldmine of opportunity to create micro-content!
There are about 750,000 LinkedIn Groups covering every imaginable business interest. Go to the “search” function at the top of the page, highlight “groups” and look for a few that has like-minded people who might be interested in you. If you are in a very specialized field, you may even consider starting your own interest group.
Now, look through the Q&A forums and get involved. Simply answering questions is providing meaningful content that can attract attention to you and your website. I’ve made some fantastic connections this way and acquired two great customers just by answering questions in LinkedIn Group Forums.
Make sure your LinkedIn profile is complete and helpful so people can learn about you when they “click” on you! Depending on your industry, spending 15 minutes a day participating in relevant LinkedIn forums can be very profitable.
For me this would be most important and at the same time very cost effective. Though, it needs a creative work to deliver all the information within limited words. But let me tell you, it’s not that difficult; you just need to follow few important tips.
Spending 15 minutes a day commenting on relevant blog posts, videos, and Facebook pages is a quick and easy way to deliver micro-content that packs a punch. Here are some examples:
If you follow these above tips, then no need to ask about the results. You will realize once you start. The techniques will not only save your time, but at the same time it allows your readers to learn more. In other words, you can name the theory as “Read Less and Learn More.”