The restaurant industry is getting bigger and bigger with years. People look for quick solutions, and for filling the stomach, restaurants are a must. However, customers look for newness and variety, which can get beyond your reach at times. Therefore, email marketing tools and other innovative methods come into the picture to obtain client attention and loyalty at the same time. To help you with the right direction of steps, we have come up with ten different email marketing strategies that you must try if you are in the restaurant industry and wish to make an impact on your clients. Let’s get started!
10 Must try Email Strategies for Your Restaurant Venture
#1. Aim to Build Strong Client Relationships! :
You can send frequent newsletters to your audience to maintain consistent relationships. This way, you will always stay in their mind and compel them to visit your restaurant. You can also send an email of gratitude to improve customer value.
#2. Drop Some Promotional Deals! :
Email marketing is great for restaurateurs as it let you connect with visitors freely and offer vouchers and promotional deals from time to time. Promotional offers work best for customers as it attracts them to visit your restaurant one more time.
You can do by sending:
– Send birthday and anniversary deals
– Send festival offers
– Send highlighted menu additions
– Talk about new recipes
– Introduce the face behind the yummy food; the chef
#3. Send Contact Forms! :
Have a webpage that contains a call-to-action form. This will not only generate better leads but also take you one step closer to your audience in no time! Contact forms are great to socialize and know your audience well. This automatically builds a relationship, thereby letting you invite them for special events and parties.
#4. Try Online Reservations! :
An online table book is a more convenient and trending method for fine-dine restaurants. This gives customers quick access to their requirements. You can send them quick reminders of the booked table or even remind them to book a table soon before they visit. This will generate a sudden interest in your restaurant.
#5. Send them Food Graphics! :
Food is not only tasted by eating but also by seeing. You can send emails of newly added dishes from the menu to entice them to visit. After all, who doesn’t like the idea of trying a delicious delicacy?
#6. Run Campaigns or Challenges! :
In times of today, challenges work more successfully than lethargic traditional offers. We suggest you to come up with a unique hashtag and challenge the audience to visit your restaurant to be a part of the challenge and win giveaway offers.
#7. Celebrate Customer Loyalty! :
The food industry works on mouth publicity, as we all know. Thereby we suggest you encourage and celebrate the old and existing visitors so that they recommend and promote your restaurant better than you expected.
#8. Encourage Email Only Offers! :
Well, you can play wise, too, by having a set of offers only applicable for VIP members who opt-in for your emails. This will not only attract them for attractive offers but also encourage them to opt-in without you asking them for it.
#9. Start a Referral Campaign! :
Referral campaigns work best for those who enjoy socializing and partying with friends and family. By including a referral campaign, you can motivate them to bring a friend or family member along and get a free dish, offer, discount, or more.
#10. Share Your Secrets! :
Lastly, you can begin to share your secrets with the audience. You can tell about the secret spices used, or impart some details on the importance of quality food. You can also tell them the high-quality process you go through to prepare the dishes. This will keep them curious, informed, and, most importantly, build brand value for you in unimaginable ways.
Email marketing is still among the most chosen methods of marketing. You simply need to be clever with the strategies you apply to win your audience. The restaurant industry already has high competition; therefore, you need something unique other than food to gather customer engagement. We hope the email marketing strategies, as mentioned above, will bring in more customers to your business as well as build better client engagement over emails too.