Google Analytics Integration

Google Analytics is a free marketing tool offered by Google; this helps to analyze the traffic to a website. It is possible to determine how the people found a particular website, the pages they looked up after entering the site and the actions they took, for example, filling a contact for or clicking a ‘add to cart’ button. The tool assists marketing point of view.

Now, you can activate Google Analytics for Email campaigns also, using your existing Google account. This will enable you to track the pages visited by the person and actions taken. You can include tracking of banners advertisements and offline advertisements also to your tracking list.

How to

Open a Google account, if you do not already have one. Activate Vertical response feature. Download the easy to analyze reports, which tell you the origin of the visitor and conversion rates; and modify or improve your Email marketing campaign.

Instant Benefits

You will be able to identify the products that are attracting maximum attention and the other products that may require further support. You will be able to follow-up with potential customers and increase the sales.

Setting up a Google Analytics account is easy and free; Download our user guide for further help.