About Us

About eSalesDataeSalesData is a fast growing market specialist in delivering Sales leads, email/data appending, application development and online marketing solutions.

Our Services

eSalesData ServicesOur email appending service is one of a kind. It expands marketing efforts by adding business and consumer email addresses to your customer’s list.

Our Products

eSalesData ProductseSalesData is a quality provider. All the lists are double-opted and permission based, so that it accomplishes your specific requirements. 

Technology Users List
 

Since its inception, eSalesData is a leading technology email list provider to its thousands of clients. We manage both email and mailing database related to technology industry. The technology lists include ASP users, CRM users, Sap industry, JD Edwards executives, Lawson Application users, Oracle application users and many others. 

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Mailing List
 

At eSalesData, our only motivation has been to help our clients find new and targeted customers. We narrow down your list to an only those consumers that are actually interested in purchasing your products or engaging your service.  We classify your genre by which you can stream line your campaign toward a more specific audience. 

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Services
 

eSalesData always attempt to move beyond ordinary expectations and provide services that not only satisfy but delight clients. Our in-trained professionals are equipped with skills that aim to deliver relevant, targeted and quality leads solutions within a quick turnaround time. Each of our services is automated adhering industry standard promising excellent returns, every time.

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Marketing Analytics – Measuring Purview of Business Management!!

Marketing Analytics

Everybody today has been talking about marketing analytics, especially today when the market seems to be sweeped by Big Data. However, if we look at McKinsey’s report it has to believe that there lays a great shortage within the business professionals who can work with data. More interestingly, the shortage of business professionals who can work with data (1.5M by 2018) is about 10X that of data scientists (140K by 2018) (source: Forbes)

The question is how can this gap be closed in the future? It’s only possible if business professional become a part analyst.

What is Analytics?

Analytics comprises images of complex algorithms and code, therefore most business professionals cannot imagine themselves associating with it. But there lies a simpler approach too; lets experience the same with an example:

Non- Analytical approach:

The non-analytical approach would start by test driving the cars, without any criteria, and you start discovering criteria’s as you move along driving different cars, costing time and money.

Analytical approach:

Buying a car, let’s say you start by listing down the constraints – time, money etc and your ‘must haves’ that includes good mileage and ‘good haves’ that includes low emission. Now based on these criteria’s you shortlist few finalists. You drive and decide which is going to be The One. Analytics thus is fact driven decision making.

Advantages of Analytical over Non – Analytical approach:

A conversation with my friend made me realized something. He purchased a car and was unhappy with the buy. Why? It was costing him $100/week on gas that gives a real low mileage and he still bought it knowing he had to travel long distance for office. Asking him why, he said “He liked the feel of it”. Now, was it possible to buy a car that had the same feel with the ‘must haves’, you bet?

Using data to drive decision gives you significantly higher chances of making good, long lasting decision over non-data driven approach.

For example: You are a marketing manager of an e-commerce company selling books and have a marketing budget of $500 to get the best ROI possible. Now, would you spend towards:

  • Acquisition?
  • Driving traffic to website?
  • Engaging of current base or both?
  • On acquisition, what channels or combination of channels should be focused more?
  • On engagement, should you focus on entire base or subset?
  • Should you customize your offerings be segment, and if so, how?

You have to make the choice Now, How?

Non- Analytical approach:

Will lead marketing campaign repeating the things done last spring or choosing projects from last quarter or going with projects which you feel is right.

Analytical approach:

Would start from learning what worked best and what didn’t, also why? Lets say in the above campaign example – you find customers segments (loyalist) buy irrespective of marketing to them (you know it because you used a control in the last campaign) and you also find other segments that respond to marketing. Now you have clues as to which segment to not market, which segment to saturate towards optimizing the ROI.

Measuring Purview of Business Management:

Business professionals right now must be depended on their analytics counterpart to make decisions, but its high time that start measuring purview of business management. They should stop taking gut based decision and learn the basic tricks of analytics to be more equipped for taking business decisions.

Resources:

http://leftbraindga.com

http://www.esalesdata.com

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42808 Christy Street, Suite 122,
Fremont, California (CA) 94538
USA
Ph: 1-877-728-9624

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