Email has been one of the wonder tools, present in all must-do strategies of marketers. Optimized effectively to suit most current mediums of communication, email continues to remain the big player in direct marketing space. Leading organizations across the world have been improving the deliverability of email as many of the mails do get spammed out from the recipient’s inbox. For reducing such cases, marketers are sticking around a consistent schedule to send an email; they are using their brand name in the ‘from’ line, building the IP credibility, and simplifying the opt-out process. This is hugely helping the deliverability of the email.