Feel like you aren’t really drawing in as many customers as you should be? The following tips and tidbits will add value to your offering, increase your brand visibility and grow your customer base!

Coupons, Discounts & Offers!
Everybody loves getting stuff for free. Especially stuff that, they’ll actually use. So remember, if you’re going to offer free coupons, make sure they’re highly relevant to your target market. Targeting geriatrics with discounts on tech products isn’t going to generate the right kind of results.

Demos & Free Trials!
If you offer a product, consider giving out free trials or demonstrations. There’s nothing like giving prospects a taste of what you have to offer, before whipping it out of reach again. With a little luck, they’ll love it so much that a stream of purchases will swiftly follow.

Loyalty Programs & VIP Clubs!
Give your regulars rewards for staying regular. If you’re into online retail, you could offer free shipping for all their purchases, or start up a reward point system to help them spend more without succumbing to purchase anxiety. The idea is to make them feel exclusive and cared for.

Information & Expertise!
Everybody wants to buy their products from ‘the experts’. So, become an authority in your field by regularly disseminating information through various portals. With the communication revolution in full swing there are more outlets than ever to do this. For example, if you sell beauty products you might want to hold a webinar on grooming and skin care. You can also create articles, blog posts, white papers, newsletters, market reports, pamphlets and a massive range of marketing collateral to help improve brand image.

You could employ anything from websites and QR codes to brochures and podcasts, but make sure the information you put across is accurate and relevant to your product. That way you’ll create an even stronger association between your field and your brand.

Webinars, Seminars & Forums!
Hold all of these on a regular basis and invite people to attend them. Besides being a great environment to receive feedback, answer questions and pick up new ideas, they also hold a lot of potential for branding. Plus, if you’re even modestly successful, you can bank on eventual media coverage to keep you floating in publicity.

Extra Goodies!
Add a little surprise to each purchase. Send them a free personalized keychain, a small collectibles or a piece of brand merchandise. Surprises goodies can go a long, long way in developing your brand image, as can superlative customer service.

With all of these on your plate, you’re going to have a lot of hard work in store for you. But with the right kind of targeting, some testing and a little effort, you’ll soon have more business that you can handle!