What is B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. Four components of the “CRM Value Chain” to craft a practical, tangible CRM plan for your B2B sales team to follow are: Marketing Management. Deciding who you are. [...]
Posts Tagged ‘Email Marketing’
B2B and CRM: Together 4 Ever
December 9th, 2011 
Linda Mentzer Different Ways to Remove Attention Barriers from Email Campaigns
December 2nd, 2011 Linda Mentzer “People have limited attention to spare,” writes Mark Brownlow at Email Marketing Reports. “They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something they want and expect.” There are, however, a number of barriers that stand between your email campaigns and your subscribers’ all-important attention. To help you [...]
Few E-mail Mistakes that You Should Avoid
November 10th, 2011 Linda Mentzer For many businesses, e-mail proves to be one of the most convenient ways to communicate. While it might lack the more personal approach of face-to-face conversation or a phone call, no one can deny its efficiency and speed to convey messages. However, I still observe a lot of people who tend to stray into the [...]
Posted in email marketing 
Tags: email, Email Addresses, Email Marketing, Email Mistakes 
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