Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: 1. The timing of the messages follow [...]
Posts Tagged ‘Direct marketing’
Drip marketing
September 8th, 2011 
Linda Mentzer 
Posted in email marketing 
Tags: Direct Mail, Direct marketing, Drip Marketing, email, Email Marketing 
No Comments »Email Marketing Strategy
August 18th, 2011 Linda Mentzer In 2009, the Direct Marketing Association reported that email marketing has the highest return on investment of any channel. Almost every email marketing campaign that under-performs in terms of profits and influence fails because email marketers pay too much attention to “how” and not enough attention to “why”. What is working? Why? What is not [...]
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