What is B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. Four components of the “CRM Value Chain” to craft a practical, tangible CRM plan for your B2B sales team to follow are: Marketing Management. Deciding who you are. [...]
Posts Tagged ‘B2B Marketing’
B2B and CRM: Together 4 Ever
December 9th, 2011 
Linda Mentzer Four Tips for Crafting B2B Emails
October 7th, 2011 Linda Mentzer Email marketing can be a very effective way to generate new customers and increase sales with existing customers. Any successful B2B marketing strategy “involves the integration of email marketing”. To help B2B marketers keep email as a vital component of their marketing mix, Pergolino offers some best-practices that “alleviate common issues and ensure each email will not [...]
Challenges for B2B Marketers
August 9th, 2011 Linda Mentzer B2B marketing is growing at a rapid pace, but there are still some kinks to work out. A recent report states that B2B technology and services are still “underdeveloped.” There are always new challenges cropping up in the B2B Marketing world. These new challenges only add to the traditional ones that are more familiar to [...]
Posted in Sales Leads, email marketing 
Tags: B2B Marketers, B2B Marketing, B2B Sales Leads, B2B Technology 
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