Aug 10
4
There was a time when companies used their websites as just a source of information for visitors and not a main source for getting leads. Gone are the days when companies used conventional marketing tools such as newspaper, magazine, radio and television advertisements.
This is the age of internet marketing where most of the people prefer the hassle free transactions that Internet shopping can offer. As a result, the Internet has become the most powerful selling tool. In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.
Today companies create websites and promote them to ensure that they drive targeted visitors and convert them into permanent clients. Direct mail, tele-marketing, email marketing, fax marketing and sms marketing are only marketing channels to promote the website and increase its ranking on search engines. Visitors who voluntarily contact us through the website have a greater level of interest than the people whom we go after through marketing campaigns.
The benefits of website leads are:
1) Genuine buyers
2) Faster sales cycle
3) Cost effective
4) Time consuming
5) Promotion is often timeless
Here are a few ways to reestablish your relationship with old customers and drive more visitors to your website:
1) Convert your offline customers into Online customers:
If you are in business for a while now, you are most likely to have a customer database that has clients you haven’t being communicating with via email. Activate your email channel with these customers by crafting special offers or welcome messages for this audience and showing them the value of being on your email list.
2) Update your old customer database with missing information:
If you have a database with missing information like emails, phone,website url, etc. or the contacts you have in your database no longer exist. It is time to enhance and update your database and reestablish you relationship with those companies.
The easiest way to do this is to contact a reputed data append provider who can help you with accurate information and permission based email addresses of your contacts.
3) Newsletter subscriptions:
After you have updated your database with missing information, it is important to be in touch with them and have them subscribe to your newsletter list. This will help you promote new products and services and also will help in increasing web traffic.
4) Promote new articles:
Creating new articles and promoting them on various websites is another classic way to increase web traffic. It is important to promote them on the right forums and targeting the right people based on the topic.
5) Optimizing your website:
Search Engine Optimization is one of the best methods to get free online traffic flowing in. 90% of users don’t go beyond the first page of search engines. 42% of users click on the website that is on position 1, 12.5% on the website that is on position 2 and only 8% on the website that is on position 3. So if your website is not in any of these positions, you are missing out on a lot of potential buyers. Therefore, it is important to promote effective keywords that pull up your page ranking.
6) Promote your site Viral Marketing:
Viral marketing is the process of promoting your website and services by attaching links and posting videos on sites like you tube. Your video will then be passed to many people causing you to increase web traffic tremendously.
Increasing online traffic should be at the top of the list for any serious internet marketer that wants to be successful. The more the outreach of the internet, its ease and accessibility for customers is becoming inevitable. Business would therefore be well advised to start their web advertising function in order to improve their competitiveness online.
Subscribe for industries best list solution providers blog and get updated information about List management and Marketing campaign.