What is B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. Four components of the “CRM Value Chain” to craft a practical, tangible CRM plan for your B2B sales team to follow are: Marketing Management. Deciding who you are. [...]
Archive for the ‘Marketing’ Category
B2B and CRM: Together 4 Ever
December 9th, 2011 
Linda Mentzer What to Do Before SEO?
October 25th, 2011 Linda Mentzer Consider a site that is not user-friendly, is repulsive to visitors, isn’t competitive, or is lacking a clear value proposition and the support required to respond to inquiries or follow up on leads. In other words, why would you spend time and energy driving traffic to a site no one wants to visit? A website is [...]
Few Tips to Adapt Your Email Communications to Changing Times
October 19th, 2011 Linda Mentzer Email marketing is thriving—especially for businesses who can adapt it to the changing world. Few tips on keeping email relevant to the times: Promote following and sharing within all your email communications. You need to go where your customers go, and—like it or not—they spend their time at social networks. “Branch beyond the newsletter by [...]
Posted in Marketing, email marketing 
Tags: Email Marketing, Marketing tips, Social Networking 
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