What is B2B without CRM? Not much. Every smart B2B marketer knows that much of the process of converting prospects into loyal clients rests on customer service. Four components of the “CRM Value Chain” to craft a practical, tangible CRM plan for your B2B sales team to follow are: Marketing Management. Deciding who you are. [...]
Archive for the ‘email marketing’ Category
B2B and CRM: Together 4 Ever
December 9th, 2011 
Linda Mentzer Different Ways to Remove Attention Barriers from Email Campaigns
December 2nd, 2011 Linda Mentzer “People have limited attention to spare,” writes Mark Brownlow at Email Marketing Reports. “They focus on those messages perceived as deserving that attention: messages that are clearly important, personal or something they want and expect.” There are, however, a number of barriers that stand between your email campaigns and your subscribers’ all-important attention. To help you [...]
Three Ways to Maximize Lead Conversion
November 21st, 2011 Linda Mentzer In the world of online business, Conversions are King. The number of sales, leads, and members are critical to the success of a business. This is true of offline and online businesses. So it follows that increasing your conversion rate is very important for every small business with a web presence. Here are three ways [...]
Posted in email marketing 
Tags: Lead Generation, Online Business, Sales, Social Networking 
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