It takes a lot more than simple search marketing to drive successful AdWords campaign. It takes innovation and ground-breaking strategies.

But where are you to find those tidbits of marketing wisdom that can help you step out of line and get noticed? Are you sick of reading every generic how-to guide on the web in the hope that it’ll reveal a gem of insight known only to your and a select few?

Well, here I’ll list out some of the more obscure techniques used by a few very successful PPC marketers.

1. Remarketing
While it’s something you don’t hear a lot about, remarketing is a fairly useful strategy that can help with generating repeat business or with converting visitors. Remarketing works on a fairly simple premise – you attach a bit of code to Landing Page A and when visitors navigate away, they are bombarded with ads about the product the saw on Landing Page A.

This works to create the impression that you are everywhere on the web and directs a continuous stream of product-specific promotional material to a visitor.

2. Linguistic/Cultural Targeting
Segment your target audiences by the language they speak. There is absolutely no point in targeting Russians or Germans with English text. Even if they comprehend the literal meaning of your ad, they are likely to miss out on specific nuances and idioms that you may want to incorporate.

If you only produce English ads, limit your ad circulation to English-speaking countries. If you need to target other foreign segments, invest in a decent translation service that can render your ad in multiple languages without diluting its impact.

Keep in mind that blindly targeting English speaking regions may not be enough. You may also want to create culture specific ads. Consumer cultures present in US, India, the UK and Philippines are vastly different and creating ads that elicit cultural responses can work wonders for your conversion rate.

3. Monitor Your Placements
If your conversion rates are lower than you think they should be, check exactly where your ads are being placed. If you find any websites that your target audience is unlikely to frequent, make sure you add them to your ‘disapproved placements’ list.

4. Push Up Your PageRank
Now you may not be able to do a lot about the kind of keyword competition you encounter, but you can improve your PageRank. What does this do to help you run a better AdWords campaign?

Well, a higher PageRank means you pay less for more circulation. This is because Google understands the kind of ad revenue a popular site brings in as opposed to a virtually unknown one.  So get that SEO whip cracking and start driving some crazy traffic to your pages.

5. Don’t Put All Your Eggs In A Text Basket
If you only use text ads, you may be losing out on some high quality traffic. Of course, Google will display your text ads on both the Search and Display Networks. But there are lots of high ranking websites on the Display Network that don’t accept text ads.

So invest in an image ad too. Capiche?

6. Put Out Product Ads
Make sure you’ve enabled product ads from Google Merchant Center. This will allow your product image (along with a short description) to be displayed to a targeted audience as an extension to your ad. The product availability and price is also usually included.

This strategy works great when you’re trying to drive sales of a specific product among a particular audience.

If you find that your advertising drive is picking up more conversions as a result of the tips I’ve shared here, please do let me know. It’d make my day! Thanks!