Twitter can be an excellent way to meet and connect with businesses and prospects all over the place. Plus, it makes for an excellent platform to promote and strengthen your brand equity. If you’re struggling to make twitter work for you, read the tips below and I guarantee you’ll gain a better idea of what [...]

Why is it important to optimize your landing page toward conversions? Firstly, you may have a crack SEO team working for you, ensuring that you’ve got maximum visibility. But visibility means nothing if you can’t convert the traffic that you receive. And converting traffic is highly dependant (for one) how well your landing page is [...]

Do you engage in a lot of paid search marketing? Or have you just signed up for an AdWords account? Are you a veteran PPC warrior? Or a novice, making your first foray into the search engine-fueled war for higher CTRs and better leads? Either way, what you don’t want to be is a person [...]